That’s my jam! The top strawberry jams on the market revealed

Strawberry jams might be a simple spread, but true lovers of the fruity delight will know exactly how different a good quality jam is from the average pot. But the debate of which is best is officially over thanks to a national survey that ranked a number of strawberry jams on the market from best and worst.

A study conducted by comparison website Choice has pinned 16 supermarket strawberry jams against each other to see which one comes out on top. The brands cover all the fan favourites including Aldi, Bonne, Maman, Coles, Cottee’s and Woolworths plus a few homemade versions to find the ultimate winner.

Coming in first place for store-bought jams was Beerenberg Australian Strawberry Jam which scored a high 75 per cent and was described as having a glossy, natural colour, beautiful aroma and sweet flavour with some acidity. With a cost of $1.75 per 100g, the jam came in as one of the more expensive products but on the plus side, contained 99 per cent Australian ingredients.

Next was Aldi’s Grandessa Signature Strawberry Premium Jam which was Belgium-made and described as thick and chunky. Woolworth’s Essentials Strawberry Jam came in third place and thanks to its $0.28 per 100g cost, it was also the cheapest one in the test.

Following the top three was Bonne Maman Strawberry Conserve from France, Australia’s IXL Strawberry Jam and Rose’s Strawberry Conserve which was made in New Zealand.

Meanwhile, coming in dead last with a low rating of just 36 per cent was Aldi’s Grandessa Strawberry Conserve, while the two healthier options namely Nativa’s 95% Less Sugar Strawberry Fruit Spread and IXL Strawberry 50% Less Sugar came a tie for second last.

Although nutrition-wise, these options had about 55 per cent less sugar than the other jams available, the reduction did nothing for the flavour. Both had a low 41 per cent scoring and were some of the lease enjoyable on the taste palette.

Only five of the products in the test were made in Australia but that didn’t mean they exclusively used local ingredients. In fact only two of the jams contained a high portion of Australian ingredients including Aldi Grandessa at 90 per cent and Beerenberg at 99 per cent.

Meanwhile, Aldi’s number one premium jam was actually made in Belgium, as were all three of the of Woolworth’s options. Barker’s, Cottee’s and Rose’s were all made in New Zealand, Coles products made in Poland and Bonne Maman and St Dalfour both made in France.

Choice has never been one to shy away from comparing the big products with the site covering everything from the best coffee, best tea and best spread on the market. It also looked into seasonal products like the best Christmas pudding, best Anzac biscuits and best hot cross buns.

Outside of foods, the comparison website even recently compared hand sanitisers calling out one brand in particular known as Mosaic for falsely advertising a 70 per cent alcohol percentage when it actually came in at about 23 per cent which wouldn’t even be enough to kill germs, including Covid-19, from the surface of the skin.