Nice work! We love the 60-plus consumer and we’re stoked that you recognise their value too. After all, they’re only the richest group of people in Australia and the country’s fastest-growing demographic!
Starts at 60 news and media site publishes age-relevant (and spunky!) content for Baby Boomers seven days a week at startsat60.com and across our super-engaged social channels. Starts at 60 News & Media also produces our Starts at 60 Daily eDMs and Starts at 60 Masterclasses – through all of which you can reach over-60s in a trusted, authentic environment.
Starts at 60 News & Media is a powerful premium advertising, programmatic advertising, email and content marketing channel that’s well-respected by brands because it offers stronger performance than most media sites in Australia, with top-notch click-through rates on both content and ads and content dwell times not seen in mainstream media.
We work with brands that want to reach and activate the digital-savvy Boomer through advertising and content marketing campaigns and longer-term partnerships that include a range of awareness, consideration and conversion drivers.
If you want to reach and attract 60-pluses, this is the place to do it.
Today’s over-60 is digitally savvy, sassy and young at heart, and their attitudes and affluence may surprise you.
If you want to reach this powerful demographic, Starts at 60 is the painfully obvious choice. We could tell you about how we’re award-winning and dedicated to the 60-plus, but we know that size matters in this industry – so here’s our measurements:
Raise awareness on an issue, event or promotion, or simply get great exposure for your brand through our variety of advertising products including display, video, native and programmatic ads.
We’ve proven time after time that the easiest way to move over-60s en-masse is to educate them with an online masterclass on a topic they need help to understand and navigate. Then, bring them a compelling deal or offer.
Starts at 60 News & Media has been awarded plenty of awards, including the most prestigious, the Mumbrella Media Brand of the Year Award in 2017 up against brands like Cricket Australia, and youth media Buzzfeed, Pedestrian and Junkee. We were also finalists in 2016, 2018 and 2019.
Here’s a few we know you can’t ignore:
“From the CEO to the editorial, strategy and customer success team, there is a great sense of ownership and care. It’s refreshing to see an organisation where all levels of the business are present and committed to the client’s success.”
Mario Garrido, Chief Marketing Officer