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Revealed: Baby Boomer travel trends for 2024

Source: Getty Images.

Update: Advanced tracking metrics now available through Starts at 60

Update: Advanced tracking metrics now available through Starts at 60

Gain invaluable insights into how Australia’s over-60s engage with online content.

Source: Getty Images.

REVEALED: The health concerns most important to Australia’s over-60s

REVEALED: The health concerns most important to Australia’s over-60s

Health remains a primary focus for Australia’s over 60s and this interest translates into a demand for demographic-relevant content and products.

How are the over-60s spending their disposable income?

How are the over-60s spending their disposable income?

How are the over-60s spending their disposable income?

It’s important to ask yourself at what point does your business benefit from engaging with this golden demographic?

Understanding the Baby Boomer travel trends in a post-Covid world

Understanding the Baby Boomer travel trends in a post-Covid world

Understanding the Baby Boomer travel trends in a post-Covid world

Wendy Harch, CEO of Travel at 60, looks back on the last 12 months in the industry and reveals how travel trends have changed.

irement is a significant milestone in life, marking a transition from a career-driven existence to a new chapter of leisure and personal fulfilment. Image source: Getty

Understanding the different stages of retirement

Understanding the different stages of retirement

For marketers, understanding the various stages of retirement can help tailor products and services to meet the evolving needs and desires of the over-60s.

3 things you must consider when marketing to the over-60s

3 things you must consider when marketing to the over-60s

3 things you must consider when marketing to the over-60s

Perhaps one of the biggest mistakes you can make is branding someone over the age of 60 as ‘elderly’, here's what you can do to include this demographic.

Available now: Starts at 60 Boomer Guide 2023

Available now: Starts at 60 Boomer Guide 2023

Available now: Starts at 60 Boomer Guide 2023

Featuring a consumer snapshot of today's over-55s, the Starts at 60 Boomer Guide challenges your biases and stereotypes on the modern, older Aussie.

Starts at 60 celebrates its 10th birthday

Starts at 60 celebrates its 10th birthday

Starts at 60 celebrates its 10th birthday

Brisbane-based media platform Starts at 60, the online home for the Aussie baby boomer, is celebrating its 10th birthday.

"Sixty is the new forty" as one reader shares. Image source: Getty

The misconceptions the over-60s are tired of hearing

The misconceptions the over-60s are tired of hearing

Our over-60s audience reveals what they think are some of the biggest myths and assumptions other generations tend to make about retirees.

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