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The ideal consumer: The Super Agers
The demographic change that is The Super Age is speeding up all around us and it is upending social and economic norms.
Written by
Rebecca Wilson
blog
The Super Age: How it’s changed retirement forever
The Super Age: How it’s changed retirement forever
In case you missed it, we spoke to Bradley Schurman, demographic futurist, opinion maker and leader on ageing and longevity,...
Written by
Rebecca Wilson
blog
Live webinar with Bradley Schurman, Demographic Futurist & Author
Live webinar with Bradley Schurman, Demographic Futurist & Author
This event is designed for marketers, advertisers, product developers and service providers addressing the needs and wants of modern older generations.
Written by
Rebecca Wilson
blog
One year on, the Starts at 60 Marketplace
One year on, the Starts at 60 Marketplace
This week marks the first birthday of the Starts at 60 Marketplace. To celebrate our founder prepared this personal blog...
Written by
Rebecca Wilson
blog
VIDEO: Insights from The Starts at 60 Boomer Guide with Bernard Salt and Rebecca Wilson
VIDEO: Insights from The Starts at 60 Boomer Guide with Bernard Salt and Rebecca Wilson
The Boomer Guide, a deep-dive into the modern, digital savvy baby boomer is created by Starts at 60. This video...
Written by
Rebecca Wilson
blog
Boomers: coming out of the marketer’s blind spot
Boomers: coming out of the marketer’s blind spot
In previous years, when younger generations’ spending power was in tip top shape, brands were able to ignore consumers aged...
Written by
Rebecca Wilson
blog
The generation that will guarantee you 25 years of business
The generation that will guarantee you 25 years of business
Australia’s wave of ageing started back in 2011, when the first of the Baby Boomers, born in 1946, turned 65 and entered their official ‘retirement years’. It was the beginning of a 35-year cycle.
Written by
Rebecca Wilson
blog
Why are we reinventing retirement?
Why are we reinventing retirement?
Retirement is like a giant adventure to today’s Baby Boomer. They feel excited, afraid, relieved and nervous about this new stage of life that has emerged in the last few years. And they have no role models to emulate as they explore it.
Written by
Rebecca Wilson
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