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The ideal consumer: The Super Agers

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The ideal consumer: The Super Agers

The demographic change that is The Super Age is speeding up all around us and it is upending social and economic norms.

Written byRebecca Wilson

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The Super Age: How it’s changed retirement forever

The Super Age: How it’s changed retirement forever

In case you missed it, we spoke to Bradley Schurman, demographic futurist, opinion maker and leader on ageing and longevity,...

Written byRebecca Wilson

The Super Age: How it’s changed retirement forever

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Live webinar with Bradley Schurman, Demographic Futurist & Author

Live webinar with Bradley Schurman, Demographic Futurist & Author

This event is designed for marketers, advertisers, product developers and service providers addressing the needs and wants of modern older generations.

Written byRebecca Wilson

Live webinar with Bradley Schurman, Demographic Futurist & Author

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One year on, the Starts at 60 Marketplace

One year on, the Starts at 60 Marketplace

This week marks the first birthday of the Starts at 60 Marketplace. To celebrate our founder prepared this personal blog...

Written byRebecca Wilson

One year on, the Starts at 60 Marketplace

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VIDEO: Insights from The Starts at 60 Boomer Guide with Bernard Salt and Rebecca Wilson

VIDEO: Insights from The Starts at 60 Boomer Guide with Bernard Salt and Rebecca Wilson

The Boomer Guide, a deep-dive into the modern, digital savvy baby boomer is created by Starts at 60. This video...

Written byRebecca Wilson

VIDEO: Insights from The Starts at 60 Boomer Guide with Bernard Salt and Rebecca Wilson

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Boomers: coming out of the marketer’s blind spot

Boomers: coming out of the marketer’s blind spot

In previous years, when younger generations’ spending power was in tip top shape, brands were able to ignore consumers aged...

Written byRebecca Wilson

Boomers: coming out of the marketer’s blind spot

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The generation that will guarantee you 25 years of business

The generation that will guarantee you 25 years of business

Australia’s wave of ageing started back in 2011, when the first of the Baby Boomers, born in 1946, turned 65 and entered their official ‘retirement years’. It was the beginning of a 35-year cycle.

Written byRebecca Wilson

The generation that will guarantee you 25 years of business

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Why are we reinventing retirement?

Why are we reinventing retirement?

Retirement is like a giant adventure to today’s Baby Boomer. They feel excited, afraid, relieved and nervous about this new stage of life that has emerged in the last few years. And they have no role models to emulate as they explore it.

Written byRebecca Wilson

Back view of embraced grandparents enjoying while looking at their family on a field in autumn day.

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