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3 things you must consider when marketing to the over-60s

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3 things you must consider when marketing to the over-60s

Perhaps one of the biggest mistakes you can make is branding someone over the age of 60 as ‘elderly’, here's what you can do to include this demographic.

Head of Sales, Starts at 60Adrian Colyer

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Available now: Starts at 60 Boomer Guide 2023

Available now: Starts at 60 Boomer Guide 2023

Featuring a consumer snapshot of today's over-55s, the Starts at 60 Boomer Guide challenges your biases and stereotypes on the modern, older Aussie.

Head of Marketing, Starts at 60Nina Reinhardt

Available now: Starts at 60 Boomer Guide 2023

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Starts at 60 celebrates its 10th birthday

Starts at 60 celebrates its 10th birthday

Brisbane-based media platform Starts at 60, the online home for the Aussie baby boomer, is celebrating its 10th birthday.

Head of Marketing, Starts at 60Nina Reinhardt

Starts at 60 celebrates its 10th birthday

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The misconceptions the over-60s are tired of hearing

The misconceptions the over-60s are tired of hearing

Our over-60s audience reveals what they think are some of the biggest myths and assumptions other generations tend to make about retirees.

Head of Marketing, Starts at 60Nina Reinhardt

"Sixty is the new forty" as one reader shares. Image source: Getty

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The ideal consumer: The Super Agers

The ideal consumer: The Super Agers

The demographic change that is The Super Age is speeding up all around us and it is upending social and economic norms.

Head of Marketing, Starts at 60Nina Reinhardt

The ideal consumer: The Super Agers

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The Super Age: How it’s changed retirement forever

The Super Age: How it’s changed retirement forever

In case you missed it, we spoke to Bradley Schurman, demographic futurist, opinion maker and leader on ageing and longevity,...

Written byRebecca Wilson

The Super Age: How it’s changed retirement forever

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Live webinar with Bradley Schurman, Demographic Futurist & Author

Live webinar with Bradley Schurman, Demographic Futurist & Author

This event is designed for marketers, advertisers, product developers and service providers addressing the needs and wants of modern older generations.

Written byRebecca Wilson

Live webinar with Bradley Schurman, Demographic Futurist & Author

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One year on, the Starts at 60 Marketplace

One year on, the Starts at 60 Marketplace

This week marks the first birthday of the Starts at 60 Marketplace. To celebrate our founder prepared this personal blog...

Written byRebecca Wilson

One year on, the Starts at 60 Marketplace

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VIDEO: Insights from The Starts at 60 Boomer Guide with Bernard Salt and Rebecca Wilson

VIDEO: Insights from The Starts at 60 Boomer Guide with Bernard Salt and Rebecca Wilson

The Boomer Guide, a deep-dive into the modern, digital savvy baby boomer is created by Starts at 60. This video...

Written byRebecca Wilson

VIDEO: Insights from The Starts at 60 Boomer Guide with Bernard Salt and Rebecca Wilson

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Boomers: coming out of the marketer’s blind spot

Boomers: coming out of the marketer’s blind spot

In previous years, when younger generations’ spending power was in tip top shape, brands were able to ignore consumers aged...

Written byRebecca Wilson

Boomers: coming out of the marketer’s blind spot

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