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How are the over-60s spending their disposable income?
Nina Reinhardt avatarNina Reinhardt
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Understanding the Baby Boomer travel trends in a post-Covid world
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Understanding the Baby Boomer travel trends in a post-Covid world

Understanding the Baby Boomer travel trends in a post-Covid world

Wendy Harch, CEO of Travel at 60, looks back on the last 12 months in the industry and reveals how travel trends have changed.
irement is a significant milestone in life, marking a transition from a career-driven existence to a new chapter of leisure and personal fulfilment. Image source: Getty
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Understanding the different stages of retirement

Understanding the different stages of retirement

For marketers, understanding the various stages of retirement can help tailor products and services to meet the evolving needs and desires of the over-60s.
3 things you must consider when marketing to the over-60s
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3 things you must consider when marketing to the over-60s

3 things you must consider when marketing to the over-60s

Perhaps one of the biggest mistakes you can make is branding someone over the age of 60 as ‘elderly’, here's what you can do to include this demographic.
Available now: Starts at 60 Boomer Guide 2023
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Available now: Starts at 60 Boomer Guide 2023

Available now: Starts at 60 Boomer Guide 2023

Featuring a consumer snapshot of today's over-55s, the Starts at 60 Boomer Guide challenges your biases and stereotypes on the modern, older Aussie.
Starts at 60 celebrates its 10th birthday
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Starts at 60 celebrates its 10th birthday

Starts at 60 celebrates its 10th birthday

Brisbane-based media platform Starts at 60, the online home for the Aussie baby boomer, is celebrating its 10th birthday.
"Sixty is the new forty" as one reader shares. Image source: Getty
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The misconceptions the over-60s are tired of hearing

The misconceptions the over-60s are tired of hearing

Our over-60s audience reveals what they think are some of the biggest myths and assumptions other generations tend to make about retirees.
The ideal consumer: The Super Agers
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The ideal consumer: The Super Agers

The ideal consumer: The Super Agers

The demographic change that is The Super Age is speeding up all around us and it is upending social and economic norms.
The Super Age: How it’s changed retirement forever
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The Super Age: How it’s changed retirement forever

The Super Age: How it’s changed retirement forever

In case you missed it, we spoke to Bradley Schurman, demographic futurist, opinion maker and leader on ageing and longevity,...
Live webinar with Bradley Schurman, Demographic Futurist & Author
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Live webinar with Bradley Schurman, Demographic Futurist & Author

Live webinar with Bradley Schurman, Demographic Futurist & Author

This event is designed for marketers, advertisers, product developers and service providers addressing the needs and wants of modern older generations.

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