Find out more about advertising, partnerships and content marketing opportunities with Starts at 60 News & Media
Find out more about working with Travel at 60 as a travel trade partner.
We’ve just released our 2023 Boomer Guide to help you understand more about the digital savvy over-55 Aussies that we serve.
This guide provides more than 20 pages of 2022 data captured through the Big Starts at 60 Survey, providing detailed insight to today’s over-55’s behaviour, activities, and attributes. With all these insights at your fingertips, marketers now have what they need to justify including rather than excluding over-55s from campaigns.
“We were trying to reach a wider network of animal-loving seniors and educate them on our natural, proven supplements for pets and Starts at 60 has done just that for us. We’ve just had our biggest two months to date!”
“We made almost $11,000 in sales in our first month. We could not believe the ongoing purchases; it was amazing and overwhelming to say the least. We knew we had found what we were looking for as another sales channel for Neat Feat.”
“From the CEO to the editorial, strategy and customer success team, there is a great sense of ownership and care. It’s refreshing to see an organisation where all levels of the business are present and committed to the client’s success.”
“Our business with Travel at 60 grew by over 25% in 2020/21 vs 2019/20, even though we couldn’t operate for three months in 2020 due to Covid-19.”
“Starts at 60 has been a key channel in our efforts to educate older Australians about digital banking options and encourage self-service. Our campaign with them has contributed to successfully shifting perceptions about digital banking in the 60-plus demographic.”
“The team at Starts at 60 and Travel at 60 have been a great success story. We see a lot of potential ‘next best things’ come through, but since their inception, Starts at 60 have stood out because they have not only just delivered, but surpassed any lofty expectations we may have set for them. Having a deep-seated understanding, connection, and relationship with their followers really has separated this clever and dynamic team from the pack.
Our national partnerships team work across our media, travel and marketplace offerings and will help you navigate the best way to connect your brand with digital-savvy over-60s and drive results.