Winston Tu

Winston Tu is the founder and CEO of Luxo Living, one of Australia’s leading online boutique furniture stores. A trailblazer in the e-commerce sector, Winston has been selling products online since 1999, before the arrival of Ebay in Australia. After discovering that beautiful, high-quality furniture was often unaffordable for many, Winston set about sourcing and selling identical items online for more affordable prices. Therefore, Luxo Living offers impeccably made, comfortable home styling pieces at an attractive price point.
Winston was also an early facilitator of ground-breaking customer-service tools, including built-in shipping platforms, which saw Luxo Living save more than $300,000 within the first year.
As he now commemorates 20 years at the helm, Winston has grown Luxo Living into a leading online retailer that has seen more than 242% product SKU increase since its inception and boasts an annual turnover of $12.9 million.