In case you missed it, we spoke to Bradley Schurman, demographic futurist, opinion maker and leader on ageing and longevity, in a webinar hosted by Starts at 60 Founder and CEO, Rebecca Wilson.
Bradley spent 15 years working at the AARP, the American Association of Retired Persons, America’s largest interest group with 52 million members, where he released the ground-breaking AARP Ageing and Readiness Competitiveness Report which established a baseline understanding of the state of global ageing policies.
He recently published his new book The Super Age: Decoding our Demographic Destiny, which was the topic of conversation. We explored actionable nuggets and insights into the modern and evolving ageing consumer and how The Super Age is going to change retirement forever.
It was an hour packed with valuable information and action points for marketers, advertisers, product developers and service providers addressing the needs and wants of modern older generations.
We covered the following topics:
Watch the full webinar below: