The Super Age: How it’s changed retirement forever

Mar 10, 2022
The Super Age: How it’s changed retirement forever

In case you missed it, we spoke to Bradley Schurman, demographic futurist, opinion maker and leader on ageing and longevity, in a webinar hosted by Starts at 60 Founder and CEO, Rebecca Wilson.

Bradley spent 15 years working at the AARP, the American Association of Retired Persons, America’s largest interest group with 52 million members, where he released the ground-breaking AARP Ageing and Readiness Competitiveness Report which established a baseline understanding of the state of global ageing policies.

He recently published his new book The Super Age: Decoding our Demographic Destiny, which was the topic of conversation. We explored actionable nuggets and insights into the modern and evolving ageing consumer and how The Super Age is going to change retirement forever.

It was an hour packed with valuable information and action points for marketers, advertisers, product developers and service providers addressing the needs and wants of modern older generations.

“The definition of older people has really changed. Older people have moved from a relatively frail and stale population to one that’s more engaged and active than ever before, which creates an incredible amount of opportunity.”

Bradley Schurman, Author The Super Age 

We covered the following topics:

  1. What is The Super Age?
  2. How has the life course changed?
  3. What is unique about this new demographic? Why do they matter?
  4. What is the best way to engage with The Super Agers as marketers?
  5. The fundamental shift in the marketplace
  6. Leaders in this field and opportunities
  7. The shift in the retirement sector
  8. Ageism in our society
  9. The world’s fastest growing demographic
  10. The problems to solve
  11. Q&A

Watch the full webinar below: