When you think of who would be perfect to be the face of an anti-ageing campaign who springs to mind?
Would it be eternally youthful actress Dame Helen Mirren? What about 69-year-old model Maye Musk who recently was signed on for a CoverGirl campaign?
Luxury brand Dior has come under fire for the face they’ve chosen for their anti-ageing line.
It’s Cara Delevingne, a 25-year-old model and actress, known for teen movie Paper Towns and Suicide Squad. She won ‘Model of the Year’ at the British Fashion Awards in 2012 and 214 and has appeared in shows for big fashion names like Chanel, Burberry and Dolce & Gabbana.
The range she’s promoting is Capture, that claims to “correct all visible signs of ageing to reveal a radiant youthful beauty”.
Already people have taken to social media to express their thoughts on the news.
The hashtag #thatsnotme has taken on a life of it’s own, with questions like ‘Has she hit puberty yet?’ and accusing the company of ageism.
Some have suggested her grandmother, or at least her mother, would be a better choice for the campaign.
Other’s have queried what age is ‘old’ enough.
Dior chooses 25-Year-Old Cara Delevingne as the face of its Anti-Aging products. Now 25 is the new old?
— Sangita Nambiar (@Sanginamby) November 1, 2017
What’s worse for Dior, others are now saying it looks like the products are not for them, as at 45, for example, they are obviously already too old. It could, in reality, mean many who would be bast using the product instead look for alternatives.