Style

What’s the right age to be the face of an anti-ageing campaign?

Nov 02, 2017

Three beautiful faces, three different ages. Who would you prefer was the face of an anti-agening product?

When you think of who would be perfect to be the face of an anti-ageing campaign who springs to mind?

Would it be eternally youthful actress Dame Helen Mirren? What about 69-year-old model Maye Musk who recently was signed on for a CoverGirl campaign?

Luxury brand Dior has come under fire for the face they’ve chosen for their anti-ageing line.

It’s Cara Delevingne, a 25-year-old model and actress, known for teen movie Paper Towns and Suicide Squad. She won ‘Model of the Year’ at the British Fashion Awards in 2012 and 214 and has appeared in shows for big fashion names like Chanel, Burberry and Dolce & Gabbana.

https://twitter.com/CJDDaily/status/922868356352565248

The range she’s promoting is Capture, that claims to “correct all visible signs of ageing to reveal a radiant youthful beauty”.

Already people have taken to social media to express their thoughts on the news.

Beautiful Cara is 25. I'm 51 and I'm your target audience for Capture. It's a wrinkle cream. This is unfair to her, and to me! #thatsnotme

— Wordbird💙 At last! Congratulations Kier & Co! (@Wordbird) October 29, 2017

The hashtag #thatsnotme has taken on a life of it’s own, with questions like ‘Has she hit puberty yet?’ and accusing the company of ageism.

https://twitter.com/CarolineHirons/status/925387121644457984

Some have suggested her grandmother, or at least her mother, would be a better choice for the campaign.

https://twitter.com/YvetteLisaC/status/925577773585797120

Other’s have queried what age is ‘old’ enough.

Dior chooses 25-Year-Old Cara Delevingne as the face of its Anti-Aging products. Now 25 is the new old?

— Sangita (@Sanginamby) November 1, 2017

What’s worse for Dior, others are now saying it looks like the products are not for them, as at 45, for example, they are obviously already too old. It could, in reality, mean many who would be bast using the product instead look for alternatives.

https://twitter.com/SuzieThompson72/status/925739333557960704