Breaking tradition: The rise of daggy fashion and the decline of dapper style in men’s fashion

The evolution of men's fashion. Source: Getty

Fashion is an ever-changing industry, and what was considered stylish a few decades ago may not be in vogue anymore. However, a new trend in male fashion has emerged, and it’s causing concern in Hollywood and beyond.

The trend, which is a departure from the classic and elegant style of past decades, is the rise of the “daggy” fashion look.

Back in the 50s, 60s, and 70s, men’s fashion was all about looking dapper and sophisticated. Men wore suits and blazers, and they paired them with crisp, clean shirts and polished shoes. This style of dressing was not only fashionable but also represented a sense of class and refinement.


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In the 50s, men’s fashion was characterised by a formal and elegant style that emphasised a neat, clean-cut appearance. Men wore tailored suits, crisp dress shirts, and polished shoes, creating a timeless look that exuded sophistication and class.

Hollywood actors such as Cary Grant, Marlon Brando, and James Dean were known for their impeccable sense of style and are still considered style icons today.

However, the trend has shifted drastically in recent years, and the new fashion trend among young men is to dress “daggy”.

The current trend of “daggy” or streetwear fashion is more casual and laid-back. It often involves oversized clothing, graphic t-shirts, and sneakers.

Current male celebrities like Justin Bieber and Kanye West have embraced the “daggy” trend which is a drastic departure from the classic and timeless style of past decades and the traditional values of professionalism and formality that have been the hallmark of men’s fashion for decades.


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A post shared by Justin Bieber (@justinbieber)

It’s not just Hollywood that’s concerned about this trend; many fashion experts have also expressed their reservations, despite the fashion industry’s reputation for pushing boundaries and experimenting with new styles.

With the emergence of streetwear fashion, a change in the perception of luxury and status symbols among younger generations has also arisen.

According to a 2017 report on the luxury market completed by management consulting firm Bain & Company, top fashion brands are now “investing in luxury streetwear” to appeal to younger consumers.

The report estimated that the market for high-end sneakers grew by 10 per cent from 2016 to 2017, reaching  $5.6 billion, while the market for t-shirts grew by 25 per cent to $4 billion.

This trend is reflected in the popularity of brands such as Supreme, Off-White, and Yeezy, whose limited edition streetwear releases can fetch thousands of dollars in the resale market.

Even traditional luxury brands such as Louis Vuitton and Gucci have incorporated streetwear elements into their collections to tap into this growing market.

The rise of streetwear has also had a significant impact on the retail industry, with streetwear boutiques and online stores popping up around the world.

In Australia, stores such as Highs and Lows, Supply, and Up There Store have become go-to destinations for sneakerheads and streetwear enthusiasts.

As the market for streetwear continues to grow, it’s clear that this trend is here to stay.

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