Looking to reach new ecommerce customers?

We work with the best vendors across a diverse range of categories and connect them to over-60s via our e-commerce marketplace.

Nobody loves a good deal better than a Baby Boomer.

1,000,000+ active users monthly

220,000+ email subscribers

58%+ are self-funded retirees

55% are proactive about their health

94% feel marketers are ignoring them

Reach a whole new generation of online shoppers

Who says only millennials spend money online? We created The Starts at 60 marketplace, the online equivalent of a shopping mall for Baby Boomers in late 2020, and thousands of people in our community converted into customers almost immediately. 

If you have products suitable for sassy silver foxes in their sixties (or perhaps their elderly parents in their seventies), we’d love to talk to you.

We are welcoming vendors across the following categories:

  • Fashion and footwear
  • Wine and liquor
  • Gourmet food
  • Arts and crafts / hobbies
  • Beauty
  • Grandkids
  • Healthy ageing (common ailments)
  • Health and wellbeing
  • Ageing and independence 
  • Intimates
  • Gifts 
  • Pets

Need more reasons to work with us?

We handle and triage customer complaints, so only truly important issues are escalated to you, for free.

We take care of the marketing: Your commissions are fully inclusive of our core marketing activities. Just get on board and enjoy bringing great products and great deals to over-60s online. 

We’re fully automated: Our powerful e-commerce technology means many processes are automated – stop wasting time on busywork!

We’re speedy: our team is agile and quick, so you can get set up fast as a seller in our marketplace.

Access more: Get access to significantly discounted media rates with Starts at 60 as an official marketplace vendor.

When you work with the Starts at 60 Marketplace, you're in good company

We work with some of Australia’s most respected brands, and an exciting and growing selection of boutique and specialty vendors too. Our e-commerce marketplace technology streamlines the process of integrating live feeds for small Shopify or Woocommerce stores as well as for companies with tens or hundreds of thousands of SKUs in their ranges.  Keen to know who we’re working with?  Here’s a few.  Or you can browse the marketplace to see them all proudly on display.  We are proud to promote the brands and the products we curate for our marketplace.

Meet some of our vendors and partners

HomypedRandom HarvestMaggie BeerSheridanPierre CardinModibodiEs UnaZea ReliefBillie GoatPQ CollectionMilleniWhite MagicTesselliBueno ShoesNeat Feet

Want to know more?

Our marketplace is growing rapidly to fulfil the needs and wants of the over-60s digital-first.  We’d love to explore your fit and explain how it works to get your product range in front of the over-60s market and drive sales.  Complete the form below to request a Starts at 60 Marketplace Vendor Information Pack and book a call with our team.