Looking to reach new customers?

We work with vendors across a diverse range of categories who want to curate products and solutions that serve the needs and wants of the over-60s.

Visit the Starts at 60 Member Deal Centre now

Nobody loves a good deal better than a Baby Boomer.

1,000,000+ active users monthly

220,000+ email subscribers

58%+ are self-funded retirees

55% are proactive about their health

94% feel marketers are ignoring them

Reach a whole new generation of digitally-savvy shoppers

Who says only millennials spend money online? If you have products suitable for sassy silver foxes in their sixties (or perhaps their elderly parents in their seventies), we’d love to talk to you.

We are welcoming vendors that offer products or services in the following categories:

Everyday cost of living
Health and wellbeing
Travel

Enquire now

How can we work together?

Reach our highly engaged customer base of over-60s

We’re always on the lookout for new deals and offers. Tell us about yourself and we’ll be in touch.

Keen on co-op marketing?

Our Member Deal vendors get access to exciting co-operative marketing, media and advertising opportunities.