It would appear that not even the cherished Monte Carlo biscuit is immune to the far-reaching effects of shrinkflation.
Like so many products on the supermarket shelves these days the beloved afternoon tea staple has fallen victim to this sneaky strategy in which companies make products a bit smaller, like shrinking the number of chips in the bag, while keeping the price the same.
One unhappy biscuit lover took to social media to express their grievance about the recent changes in the biscuit’s size, with many more fed up with getting “ripped off”.
The unhappy shopper sent a photo of the biscuit in questions to 3AW radio host Jacqui Felgate, complaining that the raspberry jam-coated layer of cream inside the biscuit has reduced in size.
“What has happened to the Arnott’s Monte Carlos?” they wrote in the message, which was shared to Instagram.
“Monte Carlos have always been a favourite but as you can imagine with the steep rise in the cost of living a packet has sadly become a luxury spend. So you can imagine our horror when we opened the packet this evening to a long awaited treat to this …”
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Fellow shoppers, outraged by the impact of shrinkflation, took to the post to to express frustration and complain about the biscuit’s smaller size.
“I know this is just a biscuit but I am so sick and tired of being ripped off,” one person wrote.
“Teddy bear biscuits are now a monstrosity as well. Pale, thin and don’t soften in tea!”
“Shocking !! Consumers are getting ripped off,” another commented.
“Arnotts are kidding themselves here!”
“All monte and no Carlo.”
In an attempts to placate unsatisfied customers, Arnott’s quality director, Rachael Miller, told news.com.au that despite appearances the biscuit has “not changed in recent years”.
“Similar to baking at home, there can be slight variations within an acceptable range. Each pack is weighed to ensure it meets the weight on the pack,” Miller told the publication.
“At Arnott’s, we pride ourselves on high quality standards. If any consumers are unhappy with our products, please reach out to our Customer Care Team who can assist you further.”