Australia’s top supermarket of 2023 crowned

Aldi trumped supermarket powerhouses, Coles and Woolworths, to take out the top spot. Source: Getty Images.

Aldi has once again clinched the title of Supermarket of the Year in Roy Morgan’s prestigious Customer Satisfaction Awards, marking its fourth consecutive win.

Roy Morgan is a leading market research group that conducts the awards annually. The group asked over 60, 000 Australians to rate how satisfied they are with companies across more than 30 industries.

Aldi trumped other supermarket powerhouses, Coles and Woolworths, to take out the top spot.

In a media statement, Roy Morgan CEO Michele Levin said, “While our hard-working team at Roy Morgan collect and collate the data on a continuous basis throughout the year, the ‘judging panel’ is truly comprised of the customers of the 280 companies – many thousands of them – giving their honest, unvarnished opinions to an independent and trusted research company.

“This is the key factor that makes these awards so meaningful and highly valued.”

According to Roy Morgan’s research, Aldi’s average customer satisfaction score was 95.7 per cent based on in-store, face-to-face interactions at their supermarkets.

It is also said that Aldi returned $3.4billion in savings back to Aussies last year.

Aldi Australia group director Simon Padovani-Ginies said the award reflected their “ongoing commitment” to shoppers.

“Award wins such as these are achieved through the efforts of our great team and supply partners,” he stated.

“At a time when shoppers are continuously seeking better value, we have never been more aware of the need to continue to deliver on our promise to offer Aussies the highest quality products at the lowest possible prices.”

Padovani-Ginies added that the company was proud of their ability to deliver “real money back into the pocket of Australians” especially in light of the ongoing cost-of-living crunch.

Data from the Australian Bureau of Statistics has revealed that over the past year, food prices rose by eight per cent, household electricity bills by 15.5 per cent, and travel and accommodation by a whopping 25 per cent.

To combat soaring food prices and ensure there’s some wriggle room left in the monthly budget, one Melbourne mum has been vocal about how much she saves with her cost-effective $10 meals. 

As a mother of four, she is used to stretching her dollars in the kitchen and has wowed her followers with the cheap and easy meals she’s able to prepare for her growing family.

Her dishes includes wholesome crowd-pleasers such as Red Thai Chicken Curry, BBQ Chicken Sliders, and Chicken Satay.

She even has dollars left over to treat her family to an easy-as-pie $10 dessert, Aeroplane Jelly Flummery.

This is certainly good news for retirees across Australia who are increasingly feeling the pinch as costs soar but their monthly income remains unchanged. 

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