Coles teams up with Uber Eats to deliver ready-to-eat meals to your door

Supermarket giant Coles and the country’s biggest food delivery service Uber Eats have teamed up to deliver ready-to-eat meals to customers.

Starting Tuesday, a trial of the new collaboration will let customers order ready-to-eat and ready-to-heat meals direct to their door with no cooking required.

Coles Director of Fresh Food Alex Freudmann said customers can get their hands on a variety of ready meals including roast chicken, deli salads, pizza, curries, pies, frozen desserts and bakery items. Plus, a selection of grab-and-go options and beverages such as sandwiches and water will also be on offer.

“Coles is committed to making life easier for our customers and we are thrilled to offer our ready-to-eat and ready-to-heat range for delivery for the first time in Australia via the Uber Eats app,” he said.

The idea is that customers will turn to Coles when they want a quick meal without having to fork out for expensive takeaway dishes. It of course also means Coles has a brand new way to access customers and get into the homes of Aussies around the country.

As with all Uber Eats deliveries, there’s a delivery fee of $5 per order. Coles has restrictive hours on delivery with the service available between 10am and 8pm.

Meanwhile, Jodie Auster, regional general manager for Uber Eats in Australia and New Zealand, said they were “extremely excited” to work with Coles.

“We believe this trial will complement the current Coles Online offering by delivering meals in an average of less than 30 minutes, which can be tracked in the Uber Eats app from the time of order to drop-off. We’re looking to expand and test both the menu and type of food available through the app over the coming weeks,” Auster said.

Despite initially only being offered in Pagewood, Sydney, a Coles spokesperson told Starts at 60 there’s potential the trial will be expanded to other parts of the country if successful.

“As this is a trial we will wait to see how customers respond to the new service, however Coles is looking at ways to increase the fresh produce offer, as well as expanding into core staples like bread, milk and eggs.”

Coles already runs a home delivery service for grocery shopping around the country.

What are your thoughts on this? Would you use this service?