Aussies left outraged as yet another favourite biscuit removed from shelves

Australians have been left feeling jilted after an iconic biscuit was removed from supermarket shelves without any notice that the product was being canned.

Popular biscuit manufacturer, Arnott’s, has faced outrage for their decision to cancel their Honey Jumbles, with the move coming a mere month after the brand quietly pulled the Classic Assorted variety pack from stores.

Arnott’s revealed the reason for the cancellation of the Aussie staple came from a decline in its product sales, announcing the Lattice biscuit has faced the same fate.

Adam unfortunately the Lattice and Honey Jumbles are now deleted lines ???? Sorry to be the bearer of bad news and we hope you find another Arnotts fav ????

— Arnott’s Biscuits (@ArnottsBikkies) July 26, 2021

These biscuits were deleted based on a huge decline in consumer demand and sales in recent years, which in turn led to them to be unsustainable for us to produce. We are sorry you feel this way Adam but we will pass on your comments to the appropriate departments for sure.

— Arnott’s Biscuits (@ArnottsBikkies) July 26, 2021

Despite people only just seeming to notice the missing product, Arnott’s said the decision to cancel the biscuit happened over a year ago, in July 2021.

“We stopped baking our Honey Jumbles in July 2021. At this stage, there are no plans to bring the product back to shelf,” Amy Wagner, Arnott’s director of PR and consumer experience told news.com.au.

Fans of the biscuits have taken to social media to share their shock over the devastating news.

So, Arnotts, we’re just going to cancel Honey Jumbles without any warning huh? ???? @ArnottsBikkies

— • Kate • (@katea76) July 18, 2022

First @ArnottsBikkies discontinues #Lattice biscuits and now #HoneyJumbles
Seriously @ArnottsBikkies WHAT THE HELL??!!! How can I keep eating my #GrannyFood if you keep discontinuing it!?
This is not cool!#BringBackGransBiscuits

— HappyChick (@FromSunnyCoast) November 27, 2022

Take my eyes, but not the Honey Jumbles! pic.twitter.com/TvaqJXDnrN

— BlueBet Australia (@BlueBetAu) November 28, 2022

Devastated. This cannot possibly happen to #honeyjumbles @ArnottsBikkies . .
Had wondered where they’d gone but assumed they would be back on the shelf at some stage. https://t.co/WCwD92RRCp #arnotts #bringbackjumbles pic.twitter.com/Zs625SZc3M

— Melissa Hoyer (@melissahoyer) November 28, 2022

However, to help ease the pain of losing such a beloved biscuit, Arnott’s has released a “bake at home” recipe for Honey Jumbles.

 

View this post on Instagram

 

A post shared by Kath Vincent|Food Photography (@kulinaryadventuresofkath)

Arnott’s Bake-At-Home Honey Jumbles recipe

Prep time: 10 minutes

Cook time: 12 minutes

Makes: 20

Ingredients

75g unsalted butter softened

¼ cup honey

¼ cup treacle syrup

1½ cups plain flour

2 tsp ground ginger

½ tsp bicarbonate soda

1½ tbsp milk

Icing:

1 egg white

1½ cups icing sugar

1 tsp lemon juice

Pink food colouring

Method

Pre-heat oven to 170C. Line 2 baking sheets with baking paper.

In a small saucepan, combine butter, honey, and treacle. Stir over moderate heat until melted and smooth. Don’t let boil. Set aside to cool slightly.

Sift dry ingredients into a large bowl, add honey mixture and milk, stir well until combined. Chill for 30 minutes or until firm.

Roll mixture into 30cm logs and cut into 7cm lengths. Place on prepared tray and bake for 12 minutes. Leave on the tray for 5 minutes, then move to a cooling tray.

To make the icing, whisk the egg white in a medium bowl until frothy, sift the icing sugar into egg white and whisk until smooth. When cool, dip half the biscuit’s front side into the icing and set aside. Add some pink food colouring to the icing and repeat with the remaining biscuits.