Written by
Blair Norfolk
About Blair Norfolk
Since earning his Master of Marketing from Monash University, Blair has worked as a strategic brand management consultant with clients in the United States, Australia and Europe. He’s lent his expertise to brands ranging from consumer good lines to luxury designer labels, with a focus on helping brand managers understand what their consumer value and refocusing strategy on marketing goals in highly competitive markets. As an experienced brand strategist, he’s instinctive about identifying trends and understanding what customers value most.
Health and wellness has been prevalent in Blair’s life since childhood. As the son of a food scientist, Blair was raised with an engrained understanding of nutrition and a passion for healthy eating. That passion has stayed with Blair into adulthood, acting as a main driver in his efforts to increase public awareness about health and wellness as well as give back to the community through outreach programs. With Blair’s help, these tenets have been built into the Health Science Innovation business strategy, ensuring that the company will always have a budget for charitable work and a backbone of social responsibility.
Moving to Southern California allowed Blair to be surrounded by many like-minded people and opinion leaders in the health and nutrition industry. Exposure to this market and its influence lead to the initial research and development phases of the Activated Nutrients range. www.activatednutrients.com
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