Woolies and Coles’ report card revealed 175



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In what has been a pretty bad month for Woolworths in the media, it has now been revealed just how the supermarket giant measures up against its biggest rival, Coles.

And according to the latest report card on a number of factors, Woolies has the lowest score for supplier satisfaction that they have ever had.

The UBS Supermarket Supplier Survey, records how supermarket suppliers rate Coles and Woolies across of range of areas, and Woolworths is lagging well behind.

So what areas need improvement?

Apparently, value for money, in-store execution and effectiveness of promotions. Would you agree?

Coles beat the struggling retailer in every ‘in-store issue’, particularly culture and morale of staff. In a sentence, Coles’ employees are happier… and it shows.

The survey pinpoints just why the fresh food people have had more customer dissatisfaction than ever: availability of products, quality, presentation, staff, value and competitive pricing. It’s no shock to find that Coles came out the winner on all of those fronts.

It is interesting to note that in 2007 when the UBS suppliers’ survey began, Coles was well behind Woolworths in their ranking, before taking the lead four years later in 2011.

Woolworths started their decline in satisfaction in 2012 and many put it solely down to Coles’ superior pricing strategy and getting in early with ‘down, down’.

It’s clear that Woolies need to pull something out of the hat and quick, considering Aldi is planning a west coast takeover and their partner-in-crime Lidl is on tis way too.

Overall Woolworths came in with 5.7 out of 10. Coles in contrast improved its score to 7.1 – its highest ever.


So we want to know tonight – do you think that it’s about time Woolies admit they need to get back to basics? Or is it too late? Where do you shop?

Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. I repeat myself but I still prefer Coles to Woolies
    Woolies are pushing all the choice from their shelves and leaving only their own brands sometimes it is very hard to know they are their own brand buy the way they are marketed
    I have re evaluated IGA lately and their prices mostly are very comparable to the big guys as they promised

  2. I try not to shop at the big Supermarkets because of Halal foods. I refuse to pay a tax that will eventually be our downfall. Coles staff, I agree, are very customer friendly. We need to support our own small businesses where possible.

    2 REPLY
    • I fully agree, Myra. Sandra Charles, Halal Certification is a tax applied to large companies by the Muslim community to prove that their products are proper for Muslims to eat. That is a very basic explanation. It covers how animals are slaughtered, what products are used, and makes sure that the Koran’s instructions are followed. Best to Google for information.

  3. Coles is my choice, much friendlier staff.

  4. Back home we don’t have much choice it is either Coles or woollies and if there is an IGA or five star they are usually much dearer.

  5. When I tried to enter Woolies through the self serve checkout there was a woman there standing with her arms outstretched preventing people from entering the store through that entrance. Not a very welcoming look – Went to Coles where I normally shop.

  6. shop at Aldi .. gave away these two three years ago and the money we saved sent us on our world travels, sending this note form our travels in Mexico 🙂

  7. Unfortunately Coles don’t do delivery from the store, only on line shopping, this is really annoying to me because I like to shop at Coles, since I can’t drive, or get home delivery, my only choice at the moment is Woolworths.

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