This is the most heartbreaking Christmas ad yet; and it could be any of us 74



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What’s with all the Christmas ads that make us cry? Truth is, Christmas is, for many, a pretty heartbreaking time.

British department store John Lewis highlighted this with its Man on the Moon campaign, in which an elderly man sits on the moon, alone until a little girl finds a way to reach him.

The message is to remember those who are isolated this Christmas, and reach out to them (with expensive gifts, but… it’s the thought that counts, right?).

This ad by a German supermarket takes John Lewis’ hand and raises it. The grandfather in this story is left alone by his busy, busy offspring and does something extreme to get them all together for Christmas.

The ad is in German but has English subtitles; and the soundtrack is also in English. Listen to the lyrics of the song as you watch the clip, they are part of the story too:

There goes a day, there goes a week, so many goals I had to reach, 

The more I did the less I cared

The more I missed the love you’ve shared

According to Lifeline, Christmas day is the suicide prevention service’s single busiest day of the year.

“That’s a sad but true fact,” Fiona Kalaf, Lifeline chief executive told the ABC.

“It is a challenging time of year for us but it is fundamentally what we exist for.

“We are a line there for people who are contemplating suicide or in a form of emotional crisis.

“We do encourage them to reach out and have a chat with us. We also encourage people have a friend or family member who may be at risk to give us call.

“It’s hard to encourage people to seek help, and we can help them to figure out how to broach the subject.”


Social isolation is very real, and we know that there are members of our community, their parents or people they know and love in this situation.

This Christmas, we urge you to bridge the gap, somehow, anyhow. If you are alone, put your hand up now, if you know someone who will be alone, reach out and take their hand.

Let’s fight isolation and loneliness this Christmas. Share your stories and experiences, and be sure to pass this message on. 


Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. I’m crying, very touching

    1 REPLY
    • I cried too – how often must this happen. Everybody has such busy lives – different generation – different family life – but this is a terrible part of a lot of older people’s lives today.

  2. Yes, in another life I was a lifeline telephone counsellor, Christmas brings up memories of past loved ones no longer with you, a death of a child, partner, parents. Christmas can be like an anniversary remembering of times gone. Maybe separation due to living in other parts of the world from family. It can bring up a lot of grief & depressed feelings for many, or a type of melancholy.
    For the homeless & poor can just add to their already feeling of hopelessness & isolation. We need to count our blessings & be grateful for what we have no matter how little if we have some family & loved ones around us at this time of the year, those are our gifts.

    1 REPLY
  3. I know the feeling. I just wish that my family could be with. No presents just them

    12 REPLY
    • Your part of a wider family here Ian. There is a lot around Christmas, but when we wake up it is really just another day. Getting out in nature helps, birds or the sea, can be uplifting to get through that one day on the 25th anyway. Love & blessings to you.

    • Thank you.

      I have tried to do what you have suggested. But I see other families enjoying Christmas. I know that I should not feel this way. It has been a long long time that I have had a family Christmas.
      I wish you a very Merry Christmas.

    • Just keep talking and sharing your thoughts & feelings. In the end we only have ourselves, try to find your ‘inside’ friend.
      Keep sharing on this page, there are many in the same place as yourself, be nice to connect with them.

    • No I’m not. I was born there. Living in Toowoomba WED. THANK YOU SO MUCH . HAVE A VERY MERRY CHRISTMAS

    • You would be welcome at my home, too, but we will be in Melbourne again this year. My kids, now adults, volunteer each year at a homeless shelter for Christmas lunch and really enjoy themselves. They are usually the “host” at a table, They don’t eat, but wait on the guests and make them welcome. Maybe doing something similar would appeal to you.? Meals for volunteers are available after the main lunch for those that have no-one waiting at home. It seems to be such an enjoyable event that last year they had more volunteers than needed.

  4. Just watching an add on tv the other day with my grandson,, the table on the add loaded with foods and treats,, the tree loaded with presents, I told my grandson not everyone can have a Xmas like that, some people just don’t even know what it’s like to get a present, he said that is really sad nanny, and it is.

  5. my partner passed away 3 weeks ago so guess I’ll be spending Xmas alone.

    7 REPLY
  6. I’ve watched this three times!! And I’ve just had to ‘share’ it! Truly poignant, touching and effective at communicating the message intended. It’s not really just about Christmas – it’s as much about knowing what is really important; getting priorities right; how valuable ‘family’ is – at any time of the year.

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