There’s something wrong with this pool safety poster

Who would have thought a poster promoting swimming pool safety would draw the ire of social media, but that’s exactly
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Who would have thought a poster promoting swimming pool safety would draw the ire of social media, but that’s exactly what has happened to the Red Cross in the United States with its latest campaign poster.

Released on its website and displayed at a facility in Colorado, the Red Cross ‘Be Cool, Follow The Rules’ swimming pool safety poster has been called “super racist” by one Twitter user, with further calls for it to be replaced.

As you can see, the poster depicts a host of children enjoying the pool, with some of the kids acting in dangerous ways deemed to be ‘against the rules’, thereby being labelled ‘not cool’.

But that’s not what makes this poster racist. No, the controversy surrounds the depiction in the poster that almost every child behaving in a ‘not cool’ way is black, while those who are ‘cool’ are not.

While some don’t seem to take issue with the representation, others have expressed concern and frustration.

To its credit, the American Red Cross responded via Twitter to those who raised the issue, and noted it would be withdrawing the offending material for its site making way for a new range of posters.

“We deeply apologise for any misunderstanding, as it was absolutely not our intent to offend anyone,” the organisation said in a statement.

Do you think the poster is racist? Or is this a case of the world becoming too focussed on PC?

  1. Marg  

    A poster which depicts certain negative behaviours by a “coloured” group of children and “positive” behaviours by a group of children with paler skins is deeply racist. It is exactly this sort of media exposure which cultured deep ingrained unconscious racism. We must cease to tolerate it in any form.

  2. Elaine Henderson  

    Wow! I had to look at this poster twice. I can’t believe in this day and age something like that would EVER make it to the print stage. Deeply disturbing.

  3. It is a sad indictment on the society that we live in that we have become the PC police and are totally obsessed with any percieved transgression. There are far worse things happening in the world today, Surely people , we need to be just a little more tollerent …no a lot more .

    • So you are OK with the fact that ALL of the “wrongdoers” on the poster are black? You shouldn’t be.

  4. Ramona Voight  

    Even though I happen to think that a lot of people are overly “PC”, and I hadn’t even heard about the controversy, that was the first thing I thought when I saw the poster. “Why is it the only the black kids are “not cool”? By the way, I’m white.

  5. WHAT A LOAD OF BULL WY DOSE EVERYTHING COME DOWN TO COLOR OR CREED I WOULD NOT SEE IT AS A POSTER I AM SURE KIDS NEVER WOULD .TO ME IT JUST POINTS OUT THE WRONG BEHAVIOUR NOT THAT PEOPLE WHO ARE NOT WHITE ARE NOT COOL ITS ADULTS WHOS SEE ALL THIS CRAP

  6. Bob Croft  

    Oh dear me, please count the kids doing the wrong thing, two of them are white skinned, three are dark skinned. I can see three dark skinned kids doing the right thing. PC correctness gone insane!

  7. lurch  

    My first reaction was WTF are they on about, I am not colour blind but there were children of all colours in or around the pool doing what children normally do. Maybe some people are to busy looking for things to complain about, wake up not everything is black or white in the real world.

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