Laura Ashley collapses: What went wrong? 346




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It seems tasteful and beautiful just doesn’t cut it anymore, with the Australian arm of Laura Ashley being placed into voluntary administration this afternoon. It leaves us wondering – what went wrong for this homewares and fashion store in Australia?

So many of us have enjoyed the floral, patterned and pretty things that have come from Laura Ashley for many decades. The first Laura Ashley opened in 1971, but has now dwindled to just 38 stores across Australia. At present, administrators will keep the stores functioning, and Laura Ashley shops in New Zealand will not be affected.

Just two days after Dick Smith’s downfall, it is a sad tale of woe for Australian retail. So we have to ask today, when was the last time you shopped in a Laura Ashley store? Do you think they have kept up with the times?

Do you think Laura Ashley and Dick Smith were the under-performers of Aussie retail, or is this a sign of tougher times ahead?


Rebecca Wilson

Rebecca Wilson is the founder and publisher of Starts at Sixty. The daughter of two baby boomers, she has built the online community for over 60s by listening carefully to the issues and seeking out answers, insights and information for over 60s throughout Australia. Rebecca is an experienced marketer, a trained journalist and has a degree in politics. A mother of 3, she passionately facilitates and leads our over 60s community, bringing the community opinions, needs and interests to the fore and making Starts at Sixty a fun place to be.

  1. Was in the Canberra store just before Christmas and although loving a particular range of bed linen could not justify paying the price even with the discount offered for a “membership”.I have spoken to others with the same opinion , just too expensive. Shame.

  2. Sorry to learn about this. They have lovely products, though I haven’t personally shopped there for a while. (Haven’t needed anything!)

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