This could slash our mobile phone bills – but are we patient enough to use it? 9



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There’s a raft of new services that could dramatically reduce the amount of money we spend on mobile phone calls and data (ie checking Starts at 60 when out and about).

The question is: are we patient enough to accept the conditions?

The deal on offer is a significant reduction on your phone bill or extra data for free, provided you allow ads to be served to your phone.

According to this Fairfax Media report, these “fremium” phone deals or “ad-supported” plans are already in use by companies called Unlockd and Lebara.

Users on these plans see ads “about every third time they unlock their phone”. They can close the ads immediately and choose to opt out of the ad-supported plan at any time, if they find the ads too annoying or intrusive.

Examples of the ads you might see are Sportsbet telling you which races are on that day, or Channel 10 updating you on that night’s news bulletin.

Having spent the majority of our media consuming lives suffering through the ads on free-to-air television, we are probably the demographic most likely to put up with ads in return for a bonus, whereas Generation Netflix might not be so tolerant.

Marketing expert Brent Coker told Fairfax deals like this showed marketers were starting to understand that people want something back for their time.

“People have grown over time to resent advertising because there is a trend towards just pushing ads in front of them, day in, day out,” Dr Coker said. “What marketers are trying to do now is give you something in return.”

Let’s talk: Would you be willing to watch (or close) a few ads in order to get more data for free? Are you happy with your current mobile phone plan? What do you get for your money?



Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. Absolutely no way, we are already bogged down with unwanted adds day and night, and not only on free to air TV, when FOXTEL first started there were NO ADDS now they are not fa behind free to air and we have to pay for the privilege, plus we are now getting constant adds on Facebook, I’ve had enough.

  2. Would I want the ads? No I wouldn’t. But as a pensioner if it saved me money and gave me free data I might consider it, particularly as it is only every third time you unlock the phone and you can close the ad immediately. I would want to know more about it, but I wouldn’t rule it out necessarily.

    1 REPLY
  3. Trish, I think FOXTEL are far worse than free to air with ads! It make you wonder at the term, paid tv!!
    I have a $60 per month plan on my mobile. I hardly use it as I communicate with family and friends via Facebook messenger. My bill, which includes WWFI and a home phone we don’t use, is never meant to exceed $127. It comes in monthly between $135-$143. Damned if I can follow how come.

  4. I’d be willing to accept adds if my data and phone usage was cheap enough. I’ve become very adept with filtering out advertising.

  5. It’s nothing more than a load of rubbish and all about making money for the provider. Privatization has become a scourge on the community and needs to be reversed.

  6. If someone needs to save money, then this could be the way to go but for companies to advertise betting or gambling in any form is a very ill-advised and self-serving way to generate savings. By offering something which could cause even more financial hardship is a disgrace and a blight on the company offering this service.

  7. Foxtel is so bad with adds we cant tell when we are on free to air or the one we pay heaps for .We will be saying goodbye to pay tv for good .

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