Aldi’s new campaign hilariously backfires

We love the Starts at 60 community. We take great pride being able to share this journey with such a
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We love the Starts at 60 community. We take great pride being able to share this journey with such a thoughtful, funny, warm and honest readership.

However, you don’t need to venture too far outside this space to realise not all online communities are as considerate – as Aldi just learned the hard way.

Yesterday the supermarket retailer invited its Twitter followers to answer a simple, good-natured question. However, they perhaps could have spent a little more time on their phrasing…

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“I became an Aldi lover when I tasted _______ for the first time”.

Internet users immediately leapt in with suggestions that were, to put it charitably, less-than-helpful. And as you can probably imagine, not all of them are publishable here. Aldi’s social media team quickly took down the question, but that only encouraged further replies.

We have to admit it, though: we couldn’t help but laugh at some of the more creative answers. Take a look at some of our favourites below, and tell us: was this fair game?

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What do you think of the Internet’s response? Was it funny, cruel, or a little bit of both?

    • Yvonne Carlos

      Open your mind, take another trip, have a list, familiarise yourself, believe me you will save heaps, it is a learning curve well worth the effort.

    • Maggie Geeves

      great Place to shop how would u know u hate it Carol Zimmerie, bet u would be plesently surprised

    • Trish Daley

      Some people are to quick to believe everything they hear. Their loss if they don’t check it out for themselves.

    • Trish Daley

      I’m not a Aldi disciple as you put it Julia, I shop where ever I happen to be. There is nothing wrong with Aldi and you sure can save a packet, I just don’t have any time for ANYONE who judges anything when they have NEVER been there. What a joke!

    • Trish Daley

      I’m not a Aldi disciple as you put it Julia, I shop where ever I happen to be. There is nothing wrong with Aldi and you sure can save a packet, I just don’t have any time for ANYONE who judges anything when they have NEVER been there. What a joke!

    • Ruth Hourigan

      Julia Metcalfe
      We don’t have an Aldi so I am definately not a disciple of their stores. However, I wouldn’t say that I hate what I have never experienced.

    • Carol Zimmerle

      read my post below i went a few times but left,it was crowded long queues and the meat and friut and veg looked awful.

    • Barry McRoberts

      We now live in FNQ desperately miss Aldis Can’t wait for them to come up here Really like the way all stores are set up the same seldom have trouble finding things. We absolutely love em

    • Julia Metcalfe

      Trish Daley I’ve shopped there. Did not like it at all. It’s my experience that fans of Aldi don’t like that everyone doesn’t think the same way.

  1. Faye  

    Very funny, and also creative. They should have thought it through more.

  2. Judy Mcilvena

    Aldi are fantastic except for the bloody trolleys being different sizes

  3. Leone O

    There is so much we can’t be flippant about any more. These days Aussies jump at the chance to be themselves without someone being offended. I think it’s put Aldi’s name to the forefront and has been successful even though not the way they intended. Go Aldi – or in my case Come Aldi – we don’t have one but I live in hope.

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