Aldi’s new campaign hilariously backfires 91



View Profile

We love the Starts at 60 community. We take great pride being able to share this journey with such a thoughtful, funny, warm and honest readership.

However, you don’t need to venture too far outside this space to realise not all online communities are as considerate – as Aldi just learned the hard way.

Yesterday the supermarket retailer invited its Twitter followers to answer a simple, good-natured question. However, they perhaps could have spent a little more time on their phrasing…


“I became an Aldi lover when I tasted _______ for the first time”.

Internet users immediately leapt in with suggestions that were, to put it charitably, less-than-helpful. And as you can probably imagine, not all of them are publishable here. Aldi’s social media team quickly took down the question, but that only encouraged further replies.

We have to admit it, though: we couldn’t help but laugh at some of the more creative answers. Take a look at some of our favourites below, and tell us: was this fair game?

What do you think of the Internet’s response? Was it funny, cruel, or a little bit of both?

Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. have never shopped at aldi,hate it

    28 REPLY
  2. Very funny, and also creative. They should have thought it through more.

  3. There is so much we can’t be flippant about any more. These days Aussies jump at the chance to be themselves without someone being offended. I think it’s put Aldi’s name to the forefront and has been successful even though not the way they intended. Go Aldi – or in my case Come Aldi – we don’t have one but I live in hope.

    2 REPLY

Leave a Reply

Your email address will not be published. Required fields are marked *