A new building went up on a suburban link road. It was a cluster of three shops with identical fronts.
A Greek greengrocer bought the first, telling the developer he would set up a nice fresh produce store. He chose the shop on the left so as to get the morning business. It would have a sign over the door that read, ‘Con’s Fruit and Veges.’
A Chinese market gardener bought the one on the right. He told the developer he, too, would establish a fresh produce shop and expected to get the home-bound afternoon traffic. His sign over the door would read, ‘Freshest Produce.’
Old mate John bought the shop in the middle and said his intention was to have a fresh produce shop. The developer was a bit surprised and asked what signage he’d have above the door. John answered, ‘Main Entrance’.