Wow, has it been 50 years already!? Share your Sunshine Coast memories today 57



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Almost 50 years ago, the Sunshine Coast got its name. In celebration, we take a look back at how the Sunny Coast has changed and what’s planned for the anniversary.

In August 1967,

For the 50th anniversary in August 2017, there’ll be five months of celebrations, as well as the Mayor’s Winter Ball – a major fundraising event – finishing off with new year celebrations at Mooloolaba, reports Fairfax.

Back in the 60s, there was a fun little promo caravan donated by Rotary to market the coastal belt stretching from Pelican Waters to Tewantin in Queensland. The Real Estate Institute of QLD coined the phrase back in 1958, making it the perfect name for the area.

According to SMH, the name “Sunshine Coast” was formally endorsed by the Landsborough, Maroochy and Noosa councils in November 1966, and a Sunshine Coast Promotion Bureau was formed to promote the region.

And finally, on August 1, 1967, “Sunshine Coast” was accepted by the Queensland Place Names Board, marking the day the Sunshine Coast was born,

“It is a very well recognised brand:, said Queensland Tourism Industry Council chief executive Daniel Gschwind.

“People do know that it is near Brisbane for sure – they know it is in Queensland.

“And obviously the name itself has this positive association with ‘sunshine’ and ‘coast’, both words”.

Mr Gschwind said debate between “Noosa” versus “Sunshine Coast” worked to both destination’s favour.

For baby boomers, the Sunshine Coast was the destination for many family holidays, as those from the south escaped the cold in favour of sunny days, beautiful beaches and relaxed atmosphere. Unlike the Gold Coast, the Sunshine Coast has a laid-back feel, well removed from the glitz and glamour of its southern rival.

You may remember staying at caravan parks dotted along the coastline, trips to Fraser Island, or simply relaxing by the pool, but whatever it was, most of us can agree that the Sunshine Coast holds a lot of special memories.

Here’s a look at some of the icons of the Sunshine Coast:

Caloundra in the 60s

Screen Shot 2015-09-18 at 3.45.44 pm

via Wikipedia


Maroochydore and Mooloolaba

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via Queensland Places


Aussie World

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via Queensland Places


Ettamogah Pub

Screen Shot 2015-09-18 at 3.46.08 pm

via Queensland Places


A Caloundra street

Screen Shot 2015-09-18 at 3.43.01 pm

via Pinterest


Queensland Reptile and Fauna Park before it became Australia Zoo

Screen Shot 2015-09-18 at 3.43.22 pm

via Sunshine Coast Daily


The Big Pineapple

Screen Shot 2015-09-18 at 3.44.58 pm

via SBS

Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. We used to go every year for holidays and my late hubby would go out on a Trawler. Loved the Sunny Coast but the work came up on the Goldie.

  2. My favourite memories are being made now, my son & his family live at Coolum & for the past 11 to 12 yrs that they have been up there my love of the place has grown so much that in a couple of yrs when I retire I will be moving from Brisbane up there, I’m not a fan of Noosa ( to touristy for me) but just love it further south…this is one of my favourite places to stay..Coolum Caprice Hotel.

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  3. I just love the Sunshine Coast I go every winter for 4 months ! It has so much to offer food, boutiques and beaches french cafes, fresh seafood , Hinterland!! The list goes on !!

  4. When I was young we always went to Coolum for our yearly holiday. How it has changed!! We stayed in a little two story house with an outside loo. It was called Happy Talk and was on the next bay south of the main beach. What wonderful memories I have of those holidays. Sun sand fish and chips and as I got older lifesavers.

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  5. I remember going there to calandra when I was young for holidays , we used to swim at kings beach ,it’s still great up there .

  6. My parents retired there in 1974 and had 15 wonderful years of sun and surf . We had great holidays -rent free- too!

  7. We had 8 weeks at Mooloolaba last year. July and August. Being Pensioners used the awesome buses and visited the beaches between Caloundra and Noosa Heads. May do the same thing next year. Previous to the Mooloolaba holiday we had at least 6 holidays at Alexandra Heads. Great coastline. Much better than the Gold Coast. Loved the fresh seafood.

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