After the invention of digital watches, the Swiss were in quite a bind. Faced with what seemed like an existential threat to their national watch manufacturers, the Swiss Government sent out pamphlets to foreign and domestic watch owners, asking them to sign up if they were interested in buying mechanical watches as gifts or fashion statements.
Unfortunately, no one signed up. The Swiss were mystified until they realised their mistake…
No one wants to be on a government watch list.
Proudly Australian owned and operated