Firstly avoid any shimmery eye products to create your statement eye. Shimmery products, or very light coloured products will accentuate fine lines and make eye lids look heavier. Stick to matte products to create your statement look. Try the Nude By Nature Natural Wonders Palette which has a beautiful mix of matte colours.
Use a concealer with a radiance in it under the eye and across the entire eyelid before eyeshadow application. This will prime the eye, brighten and conceal darkness and heaviness. Try Maybelline Dream Lumi Concealer.
By dusting an illuminate powder over the brow bone, just under the eyebrow once you’ve finished with your eyeshadow will make your eye look lifted and fresh. Try Australis High Life illuminate powder.