Coles and Woolworths launch into new price war on items for females only

And so the price war of Coles and Woolies continues. We’ve seen breads, milk, eggs and other everyday essentials being

And so the price war of Coles and Woolies continues. We’ve seen breads, milk, eggs and other everyday essentials being marked down, but now attention has been moved to female products.

According to News Corp, Coles is cutting the price of 36 Libra and Tena women’s products, with reductions of up to 28 per cent.

“Personal care products make up an essential part of many of our customers’ baskets, so it’s important for us to make these products more affordable,” Coles general manager non-food Karin Zimmermann told

Woolworths have also stepped up to the challenge, confirming they too will bring down the price of essential feminine products.

“Woolworths is committed to keeping the prices of hundreds of everyday products across our stores at a great low price, backed by our investment of more than $400 million in price reduction since early last year,” he said.

“As part of our ‘Low Price, Always’ promise we will be reducing prices across leading brands in our female hygiene range including everyday items like Libra Tampons Regular 16 pack, now $4; Tena Liners 30 pack, now $5; and Tena Lady Pads Extra 10 pack, now $5.40. Customers can know that when they shop at Woolworths they’ll always get great value.”

There is still a tax on tampons, pads and other feminine hygiene products despite their essential nature, however there are no plans as of yet to change that.

As for the big supermarkets, they’re grappling with differing sales. Coles has seen a spike in sales last month whereas Woolworths’ sales suffered.

Woolworths said this week it would invest a further $150 million into lowering grocery prices. “We are undertaking significant cost reductions to improve base profitability while restructuring the business to build up our direct sourcing and design capabilities to ensure that our new range resonate with our customers,” a Woolworths statement to the ASX said.

And despite all this, Aldi is still charging ahead with their tried and true model of consistency. The German chain doesn’t directly compete with prices on everyday products, though their bread and milk is similarly priced to Coles and Woolies.

Tell us, is discounting feminine products enough to get you in the doors? What would you rather see discounted?

  1. Mary  

    Interesting timing. Recently we decided not to shop at Woolworths again and this is why.
    In June last year Woolworths had a special on 12 X Tena Normal Pads. There were none left when I tried to buy some at the nearest Woolworths so I was given a Raincheck for twelve packets. I checked several times in the following months only to be given a variety of excuses. The favourite was, ‘They will be here tomorrow’ but that tomorrow never came. Eventually in about March they said that they don’t stock them any more. During this time, I had to resist explaining in graphic detail to teenage boys why panty liners weren’t an acceptable substitute, but I was sorely tempted. Others thought I should buy those expensive pants which don’t come in my generous size anyway.
    About six weeks ago, the Tena Normal Pads were once again advertised as a special, which you think would mean that they would be available. Not long before, I had been told that the raincheck was valid in other Woolworths stores so I went to another one but they only had packs of 24. They could have given me half the number of double size packs and solved the problem, but that was too difficult for the manager to comprehend. After a long conversation on the phone, she said I could only have three packs of 24s but at a price higher than the raincheck and lower than the shelf price. Being tired of the long drawn out business and disgusted with Woolworths, I accepted but have resolved to take my business elsewhere.
    To my mind, a raincheck is a contract which Woolworths failed to honour. I realise it was only a small amount of money involved but it was mine not theirs.
    If I had had the energy, I would have liked to have taken it further, but I haven’t and didn’t. All I can do is avoid shopping there and air my grievances on Starts at Sixty.
    (I do get an allowance from the Government or I can collect them at the local Incontinence Support place. The latter requires a long walk through a big complex, so using the allowance to buy them myself is preferable for me.)

    • Pamela  

      Check further with your government department who gives you the allowance and see if they can supply and post them to you.

      My mother received hers posted to her aged accommodation from Vet Affairs.

  2. Henry  

    Excuse me! … but what happend to the reforms for gender equality…including consumer pricing?

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