For more than 50 years, the Gold Coast’s Meter Maids have been acting as “goodwill ambassadors” for patrons of the beach-side resort. They were once considered glamorous and a feature of Surfers Paradise, then the tide turned against them and suddenly Meter Maids were considered sex symbols – and not in a good way.
It was at this point that male Meter Maids started to pop up. Who could forget Warwick Capper in his glittery gold shorts?
But now the Meter Maids are back, and they have a new job. The girls in gold bikinis will be running a food-to-beach delivery service for people who would prefer to stay by the sea than battle the Gold Coast Highway in the quest for food.
Australian startup and mobile ordering technology company AirService has partnered with the iconic Meter Maids, and users can download the Maid to Order app, order their food from a local eatery and have it delivered directly to your towel.
The service will start at the main Surfers Paradise beach with the aim of rolling out to other beaches within the area over time.
“The 90s were controversial years for the Surfers Paradise Meter Maids, so too will be 2016. Trying to keep up with changing times and social attitudes, the Meter Maids decided to branch out and do something different – deliver food to the beach.” said Roberta Aitchison, owner and manager of the Meter Maids.
“We are trying to keep up with the times and as our business is to support our community first and foremost, what better way to do this than help local restaurants keep their heads above water with the Maid to Order app and also take the Meter Maids in a new and exciting direction.”