For the first time in 10 years Karl Stefanovic and Lisa Wilkinson are celebrating big time after finally defeating Channel 7’s Sunrise in the ratings.
Ever since Karl and Lisa took up their hosting roles the show has continuously been pipped at the post by Sunrise and it’s stars David Koch and Samantha Armytage (previously Melissa Doyle) .
Now though the Today show team can claim victory with ratings results showing they are the number one breakfast show in the country.
Before Karl and Lisa took over the show was in a ratings slump, with Lisa saying things weren’t looking good.
She said it was a “nasty” letter that made them realise just how tough it was going to be.
“On day three of Karl and I starting together, there was a particularly nasty email that came in,” she told Fairfax Media.
“It was back in the day when the Today show was the favourite whipping boy … and Karl turned to me and held my hand and said, ‘If this is going to work, we’ve got to forget about all of that. We’ve just got to do good journalism, enjoy ourselves, and the rest will come.’ And 10 years later, it’s happened.”
“For a while there, the Today show was looking over its shoulder … Sunrise had burst out the blocks [in 2003] with a very cleverly branded product, and they had a great executive producer in Adam Boland. Kudos to [Today’s former executive producer] Tom Malone, who realised that looking over your shoulder gets you nowhere. We had to be our own breakfast show, not somebody else’s re-cooked version of one.”
@kstefanovic can’t quite believe it, but he’s just seen the massive birthday cake I’ve had wheeled in. That’s right, today is Karl’s birthday – so post a message for him and I’ll be sure to pass it on – as soon as he recovers when he sees who I’ve organized to jump OUT of his cake!! Can you guess? Happy birthday buddy. After almost 10 years, I still love hanging out with you every day (with weekends off for MOSTLY good behaviour).xx
A photo posted by Lisa Wilkinson (@lisa_wilkinson) on
While the Today show is busy celebrating, Channel 7 has come out and tried to play down the win.
“That is a bit like a half-time victory lap,” a Seven spokesman says.