Why are we reinventing retirement?

Retirement is like a giant adventure to today’s Baby Boomer. They feel excited, afraid, relieved and nervous about this new stage of life that has emerged in the last few years. And they have no role models to emulate as they explore it.

One thing most over-60s in this boomer generation really do recognise is that they don’t want a retirement like their parents had. Nor do they want to throw the idea of retirement out the window. Instead, they want to mould their own version of retirement into a sexy, satisfying and exciting way of life that others can envy.

“Baby Boomers don’t want a retirement like their parents had. Nor do they want to throw the idea of retirement out the window. Instead, they want to mould their own version of retirement into a sexy, satisfying and exciting way of life that others can envy.”

Rebecca Wilson, CEO, Starts at 60 Group

For instance, well over half of our members are proactive about their health, seeking solutions to prolong wellbeing and ‘fix it before it breaks’. Almost a quarter of them are recently retired and need to adapt to a new pace of life where days previously spent at the office will now need to be filled some other way. And almost half of them are keenly interested in improving their finances or investing even in later life. 

So we’re taking up the challenge to help them reinvent their retirement, in partnership with brands who feel the same way.

We invite you to work with us to help our community reconfigure their definition of retirement, understand the changes they want to make and help them find the information, satisfaction and pathways they need to take to act on it.

Together, we can reinvent retirement for the Baby Boomer. We can help them understand every facet of what a new-world retirement can be and guide them on their journeys of discovery to more; more financial security, better health, more holidays, better understanding of technology, greater mobility, and ultimately, a more satisfying life for their golden years.

Download ‘The Starts at 60 Boomer Guide – 2021/22’ now.

About the author: Rebecca is Australia’s #1 Baby Boomer influencer. A marketer, writer and entrepreneur with decades of experience in making things happen, she has worked tirelessly and faithfully for the over-60s community since founding Starts at 60 nine years ago.