VIDEO: Insights from The Starts at 60 Boomer Guide with Bernard Salt and Rebecca Wilson

Aug 19, 2021

The Boomer Guide, a deep-dive into the modern, digital savvy baby boomer is created by Starts at 60.

This video is a digital presentation on the needs and wants of the modern, digital savvy Baby Boomer and insights from the data behind the Boomer Guide 2021/22.

A recording of our live event on 3rd August 2021 with Bernard Salt, Demographer and Rebecca Wilson, Founder and CEO of Starts at 60.

Bernard Salt, Australia’s leading demographic commentator discusses the pre- and post retirement lifestyler.

And then Rebecca Wilson the Founder of Starts at 60, Travel at 60 and the Starts at 60 Marketplace presents on the data from the baby boomer consumer snapshot and inside data from Starts at 60’s big survey, with the insights spanning retirement stage, internet usage, media consumption, switching propensity, online shopping, health, travel and property, changing interest in retirement communities and more.

Then, Rebecca speaks on Starts at 60’s unique approach to Content + Commerce + Travel and how we are bringing to life a full-funnel conversion platform serving Baby Boomers. This is a deep-dive into the opportunities that sit in this powerful demographic, designed to help you navigate it with clients, peers and strategy at any time in the future, with deeper insight.

Download the Boomer Guide now here.

Visit the Starts at 60 Advertising and Partnerships website here.