Catherine, Princess of Wales, is once again living up to her nickname as the “Children’s Princess” after launching her most recent major campaign for the Royal Foundation Centre for Early Childhood.
The 41-year-old mother of three is continuing to raise awareness of early childhood development with the aid of her new long-term project Shaping Us, which aims to improve society’s understanding of the effects of the earliest years of a child’s life on their personal development.
To mark the beginning of her project, Catherine, alongside her husband Prince William, held a pre-campaign launch event at BAFTA headquarters, where she gave a speech highlighting the “critical importance” of providing parents with the “very best information and support” to raise their children.
The Princess of Wales speech tonight!#PrincessofWales #ShapingUs pic.twitter.com/sCJ196ztez
— Kateprincessofwales_fan (@duchesskatefan_) January 30, 2023
“The campaign is fundamentally about shining a spotlight on the critical importance of early childhood and how it shapes the adults we become,” she said.
“During this time we lay the foundations and building blocks for life. And it is when we learn to understand ourselves, understand others and understand the world in which we live.
“This is why it is essential, to not only understand the unique importance of our earliest years but to know what we can all do to help raise future generations of happy, healthy adults,” she continued.
“Those involved in raising children today need the very best information and support in helping to achieve this mission – and this campaign aims to help do that too.”
Leading up to the launch of the campaign, Kensington Palace teased royal fans with a clip showing the Princess of Wales writing and turning the places of a photo album, after raising the question “what shapes us?”
Our early childhood shapes the rest of our lives.#ShapingUs – coming soon with The Centre for @Earlychildhood pic.twitter.com/jM7nJS5xhX
— The Prince and Princess of Wales (@KensingtonRoyal) January 28, 2023
Throughout the next few days, Catherine will be making numerous appearances to help increase awareness of her campaign. Kensington Palace has also released a 90-second claymation film that is set to be screened in cinemas all across the UK to promote the royal’s work.
Here’s the new short film created to bring awareness to The Princess of Wales’s new campaign #ShapingUs.
It will be shown on Piccadilly Lights and will be screened at cinemas across the United Kingdom highlighting the development of under five. ♥️
— Liyah (@hrhcathwales) January 31, 2023
Catherine has dedicated the majority of her work to early childhood development and pregnancy. She is a patron of the Royal College of Obstetricians and Gynaecologists and has launched The Royal Foundation Centre for Early Learning which focuses on providing the best care from pregnancy to five years old.