Who doesn’t love Aldi? It’s just been named Australia’s best supermarket again

It might not have the endless aisles or flashy displays of its competitors, but there’s something about ALDI that keeps Australians coming back. Now, the budget-friendly retailer has once again taken out top honours, being named Supermarket of the Year in Roy Morgan’s Customer Satisfaction Awards for 2025.

This marks the sixth year in a row Aldi has claimed the title, and the ninth time overall, making it the most awarded supermarket in the history of the survey.

So what keeps Aldi at the top when the competition is fierce and the cost of living is biting?

It all comes down to value

If you have ever walked out of Aldi feeling like you somehow spent less than expected, you are not imagining it. The supermarket’s entire model is built around keeping prices low, and it is clearly resonating.

According to the latest figures, nearly 70 per cent of Aldi’s range is priced under $5, which helps explain why shoppers consistently rate it highly for satisfaction.

The brand has even claimed that families could save more than $3,000 a year by switching their weekly shop to Aldi, thanks to a consistent price gap compared to major rivals.

At a time when grocery bills have become a major pressure point for many households, that kind of saving is hard to ignore.

Australians are voting with their wallets

The Roy Morgan awards are based on feedback from more than 60,000 Australians, tracking satisfaction across the entire year rather than a one-off snapshot.

Aldi didn’t just scrape through either. It recorded an average customer satisfaction score of 87.6 per cent and won every single month across 2025, continuing a remarkable winning streak that now stretches beyond four years.

That consistency is what sets it apart. While other supermarkets rely on specials and discounts, Aldi’s approach is far simpler: keep everyday prices low and the range tight.

A different way of shopping

Part of Aldi’s appeal is that it does things differently. Fewer product lines, more private-label brands and a no-frills store layout all help keep costs down.

For shoppers, it means less time wandering aisles and fewer decisions to make, which is not a bad thing if you are trying to get in and out quickly.

It is also why Aldi continues to build trust with Australians. In fact, Roy Morgan has consistently ranked it among the country’s most trusted brands over recent years.

Even as growth across the supermarket sector shifts, Aldi’s popularity has not wavered. Reports suggest many shoppers are actively turning away from the major chains in search of better value, and Aldi is benefiting from that shift.

The result is a supermarket that has become a staple in many Australian households, not as a backup option, but as the main shop.

Aldi’s latest win reflects a broader change in how Australians are shopping, with value, consistency and trust now leading the way especially given the cost of living rising on a daily basis.

For many, the question is no longer whether to shop at Aldi, but how much of the weekly shop can be done there.