Over-60s deserve better online shopping

Sep 03, 2020
The new Starts at 60 Marketplace

Starts at 60 has been around for seven years now, and in that time so many of you have told us you want a place to buy products that suit you as a groovy, active, digital-savvy over-60. Not a seniors’ discount environment per se or a super-cheap website selling junk, but a place that brings quality goods together and negotiates a better deal for you.  

So today we launch a new piece of the Starts at 60 Platform – the Starts at 60 Marketplace. This is a multi-retailer marketplace created just for over-60s and it is designed to grow to become a very special place for you to shop online over the coming months and years.  

We’re working hard to find products that do all the things you have asked. For some, that means tops that conceal the ‘bingo wings’ and tummy. For others, it’s solutions to health ailments that people just don’t talk about in popular media, like treatments for bunions, plantar fasciitis and hair loss or supplements to help with diabetes or arthritis.  

For others, it’s gourmet foods, condiments, treats, wine and things to make life a little more fun. For a lot of people it’s access to creams, potions and make-up that make you look the way you feel – younger!

Then, there’s things you can buy for all the people you love. Beautiful traditional toys and gifts for the grandkids as well as personalised children’s books they’ll love – 50% off, quality wooden puzzles and games for your partner and hampers packed with goodies for friends.  

And there’ll be more, across footwear, fashion, jewellery, activewear, electronics,  homewares and pets – possibly every day, so please check in regularly! 

Be sure to check out our marketplace emails too. As a member of Starts at 60 you’ll enjoy special deals like our 20 per cent special members-only discount off the Bunion Sleeve (an ultra-thin bunion corrector you can wear in your shoes) with the coupon code BunionsXSA60.

We’re thrilled to launch today and urge you to head over to the Marketplace and have a look. 

Just some of our really hot deals include:

15% off Maggie Beer’s hampers and gourmet condiments with free shipping over $60 spent. Check out the amazing Shared Memories Hamper here , or the whole collection here.

50% off Personalised Children’s Books for the young kiddies in your life. This deal will go fast, and includes free shipping.

15% off Posh Active Clothing – a stunning, Australian-made line of lounge and active wear, created with over 5os in mind.

7% off Nutrikane-d, a natural treatment for controlling blood sugar.

20% off Golden Grind’s amazing Turmeric and Black Pepper capsules and Turmeric Latte

20% off Evolis hair growth treatments and tonics

15% off the Wrinkle Rewind range from QED Skincare

15% off the beautiful wooden games from Wolfpack Games

A little bit of why!

Starts at 60 has two powerful mandates as a business that serves the over-60s in Australia and New Zealand. 

  1. To create a relevant, respectful, trustworthy platform for over-60s online that serves your needs and wants online
  2. To use the buying power created by bringing together more than a million over-60s online each month to negotiate better deals for you.  

For us, this started in media, where we brought you the media you love to read, seven days a week and learned about you. It then expanded into travel, where we worked with the best travel operators in the country to bring you a travel marketplace just for over-60s (Travelat60.com) and a full-service travel team that has grown rapidly into a national team with huge breadth. And now we add the Starts at 60 Marketplace for all the online retail you ever dreamed of. Check out Insuranceat60.com too! 

We invite you to dream with us about what the Starts at 60 Marketplace can become from here, and help us identify the retailers you would like to see in your ideal shopping mall online.  We’re doing this for you, the over-60s after all. 

Warmest regards,


Disclaimer: Insurance at 60, a business name of Money at 60 Pty Ltd (ABN 86 638 793 352), is the promoter of this insurance, as an authorised representative of Open Insurance Pty Ltd ABN 23 166 949 444 AFSL No. 451712 (Open) under AR 1281922. This insurance is issued by Open on behalf of the insurer, The Hollard Insurance Company Pty Ltd ABN 78 090 584 473 AFSL No. 241436. Insurance at 60 and Open act as agents of Hollard and not on your behalf. Any information provided is general information only. You should carefully read the relevant combined Product Disclosure Statement and Financial Services Guide (PDS) to help you decide if the product is right for you.

Become a Starts at 60 Member now.

Starts at 60 Members get a whole lot more value here. It’s free to join and you’ll get:

  • Exclusive emailers with the latest news and leading insights from retirement experts
  • Free online Retirement Masterclasses and other events
  • Amazing deals on tours, cruises, and community holidays from Travel at 60
  • And *new* an ecommerce marketplace just for over 60s with exclusive member offers

What are you waiting for?

Join for freearrow_forward

What would you like to see in the Starts at 60 Marketplace?

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