Fed up Aussies demand to know ‘what the hell happened’ to their beloved Iced VoVo

Oct 14, 2023
Fellow biscuit enthusiasts wasted no time voicing their collective displeasure, creating a symphony of discontent across the platform. Source: Arnott's

Australians are crying foul over a perceived drop in the quality of one of their most cherished treats: the Iced VoVo.

A disgruntled sweet tooth took to Reddit to air their grievances, sparking a wave of passionate discussions about the legendary biscuit’s current state.

Iced VoVos, those pink-iced, coconut-topped, jam-filled biscuits that are as much a part of Aussie culture as kangaroos and Vegemite, have long been a favourite snack. But it seems that recent changes have left some devotees heartbroken and craving for the good old days.

The disappointed biscuit aficionado ignited the virtual furore when they asked, “Iced vovo what the hell happened? I haven’t had one for ages least a decade on a whim I bought a pack boy was I disappointed.”

Fellow biscuit enthusiasts wasted no time voicing their collective displeasure, creating a symphony of discontent across the platform.

“Everything Arnott’s has touched has been murdered. Orange Creams have less cream and taste stale. Shortbread Creams taste sickly and fake. Monte Carlos have red and white hardened glue instead of filling. Kingstons are like 30% crumbs. Delta creams just taste wrong,” one person replied.

“I don’t mind a Iced Vovo every now and then but they do seem smaller these days and the coconut and jam seems much firmer and less off than I remember them being originally.”

“I also had one after a long gap and completely lost my shit. It’s like they hate us,” another commented.

“The marshmallow on top definitely used to be puffier and fuller.”

“They cheaped out on them massively.”

In a strikingly familiar turn of events, recent changes to another cherished Australian biscuit ignited a similar uproar, leaving a nation of snack lovers in despair. Aussies once again taken to social media to express their dismay at the apparent decline in the quality of their beloved Monte Carlo.

Like so many products on the supermarket shelves these days the beloved afternoon tea staple seemingly fell victim to shrinkflation in which companies make products a bit smaller, like shrinking the number of chips in the bag, while keeping the price the same.

One unhappy biscuit lover took to social media to express their grievance about the recent changes in the biscuit’s size, with many more fed up with getting “ripped off”.

The unhappy shopper sent a photo of the biscuit in questions to 3AW radio host Jacqui Felgate, complaining that the raspberry jam-coated layer of cream inside the biscuit has reduced in size.

“What has happened to the Arnott’s Monte Carlos?” they wrote in the message, which was shared to Instagram.

“Monte Carlos have always been a favourite but as you can imagine with the steep rise in the cost of living a packet has sadly become a luxury spend. So you can imagine our horror when we opened the packet this evening to a long awaited treat to this …”


View this post on Instagram


A post shared by JACQUELINE FELGATE (@jacquifelgate)

Fellow shoppers, much like the complaints that arose about the Iced VoVo, were outraged by the impact of shrinkflation and took to the post to express frustration and complain about the biscuit’s smaller size.

Stories that matter
Emails delivered daily
Sign up