Over 9,000 Australian shoppers have cast their votes in a bid to decide which of their favourite supermarket products should be crowned the Product of the Year 2021. With 29 categories ranging from beauty products to bakery foods, the annual awards let Aussie shoppers pick from a shortlist of the top rated products to find the best of the bunch.
Coles had a record number of wins this year, taking home the top prize in 11 categories overall. These included the Coles Finest Traditional Recipe Croissants 2 Pack winning in the bakery category, Coles Graze Lamb Loin Chops for the best fresh meat and the Coles Finest Chocolate and Hazelnut Mirror Glaze Mousse 2 Pack in desserts.
The brand KOi almost took a clean sweep of the skincare areas after it was crowned the winner in the following categories: best hand care (Neori & Clary Sage Hand Wash), best hand wash (Jasmine & Sandalwood Hand Wash) and best body care (Coconut & Jojoba Body Butter). But general skin care and face cleansing went to LPO with its Rewind Age Defence Night Cream and its Purifying Gel Foam Cleanser.
In the world of gardening and cleaning, Osmocote’s Pour & Feed was the best for the backyard while Duck won the best household cleaning product with its Extra Power Toilet Shield Ocean Burst product. Meanwhile, the Natural + Wellness Range won the overall spot for pet care.
Meanwhile, Adjusta Bed was named the best in the beds and mattresses category while the sustainable “soft brushes” from TePe Good took out the top spot for dental care. But that wasn’t the only time shoppers chose the environmentally-friendly route.
In fact, this year shoppers gave the nod to healthier, plant-based products across the board with eight out of the 29 categories sitting amongst the vegetarian/vegan or health food sectors. This meat-free trend was also reflected in recent Roy Morgan research that revealed nearly 2.5 million Aussies have either moved entirely to a vegetarian diet or are close to doing so.
Product of the Year director Sarah Connelly said this was the first time the awards have ever seen so many meat-alternative and vegan products successfully win an award. Additionally, the awards saw its first ever alcohol-free category where the prize was taken out by Lyre’s Spirit Range.
“Covid-19 definitely impacted all areas of our lives, with shopping experiences taking a massive hit in the early stages of the pandemic, but we have been truly impressed to see the way brands have adapted and expanded their offerings to give consumers more options across a wide range of categories to suit all tastes and lifestyles,” she said.
Additionally, the impact of pandemic-induced panic-buying meant shoppers were forced out of their usual shopping habits. Product of the Year research undertaken by Nielsen found that nearly two-thirds of shoppers purchased something they were previously unfamiliar with. But this didn’t stop regular winners from returning to the list of finalists including brands like Dilmah tea, Gilette and Nescafe.
Coffee drinkers were one of the groups who chose to stay with the popular brands with Daley St’s Medium/Dark Nespresso capsules being named the top coffee pods while the top coffee beans belonged to Coles once again with the Urban Coffee Culture Dark Roasted Beans taking out the top spot. Meanwhile the title of the best cold beverage on the market was handed to B-fit Hydration Beverage which is an organic sports drink.
The awards are now in their 12th year and are the world’s largest consumer-based awards program. Products that sport the red Product of the Year sticker have been seen to save shoppers time and money when searching for the best brands sitting on the shelves.
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