Aldi, Coles or Woolworths? The cheapest supermarket for brand name products revealed

Sep 10, 2020
The top three supermarkets were compared for their cost efficiency. Source: Getty.

Most shoppers find themselves staying loyal to their local supermarkets when they head off to do their weekly shop. But what if you found out you could be getting the same products for less than half the price elsewhere?

Those who prefer to spend the extra dollar to splurge on brand name products such as Kleenex, Uncle Tobys and Cadbury might want to reevaluate where they’re getting their goods as a new survey has revealed the cheapest supermarket to get big brand products out of Aldi, Coles and Woolworths.

Product comparison site Choice conducted a survey that looked at the price differences of more than 150 brand name products between the three major supermarkets. The results revealed that the Aldi came out as the most cost efficient supermarket with brand name products being cheaper by 20 per cent on average when compared to Coles or Woolworths.

In some cases, savings went up to as much as 57 per cent from the German family-owned supermarket chain. The top products that offered the biggest savings from Aldi included Morning Fresh Lemon Dishwashing Liquid with a saving of 52 per cent while Kleenex Complete Clean Toilet Tissue scored a 47 per cent saving.

Meanwhile, Nescafe Blend 43, Colgate Optic White, Coca Cola Coke and Coke No Sugar, Nestle Milo and Cadbury Favourites were all among the brand name products with savings of above 40 per cent if bought at Aldi.

Source: Supplied by Choice.

And in addition to claiming the cheapest brand name products, the cut-price German retailer also edged its way into first place for home brand products as well. Last month another Choice survey revealed Aldi’s house products were preferred over that of Coles and Woolworths in six out of 10 categories.

But no matter whether its a house or a brand name product, experts at Choice stressed that shoppers who are looking for a better deal start shopping by unit pricing rather than just the price tag. The Queensland Consumers Association (QCA) has longed campaigned for effective unit pricing to allow people to make better decisions and get the best value.

To help shoppers save a few extra pennies, QCA suggested that everything from buying products in packages or buying them loose, looking at different brands, buying different forms of the same product for instance frozen versus fresh and lastly buying in different pack sizes will all help in lowering the weekly grocery bill.

Choice conducted the survey by recording the pack size, price and unit price of the same 152 national brand products sold over two days in Aldi, Coles and Woolworths – not including any specials. The unit prices were then used to find the difference in savings on the page.

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Which supermarket do you shop at? Would you change your supermarket to get a better deal?

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