There’s no doubt about Aldi’s ability to whip its loyal shoppers into a frenzy and create massive demand for a discounted item.
The German supermarket chain did just that last July, when it released its baby rocker arm chair. The $199 rocker was listed as one of the supermarket’s weekly Special Buys and became an instant hit with mums around the country.
Kidspot reported that “Just moments after the $199 rocking chair went on sale as part of the discount supermarket’s weekly Special Buys event, the item was sold out in most stores around Australia.”
“It was clear it was a winner – even if mums and mums-to-be went a little cray cray trying to get their hands on one,” Kidspot said.
It appears the much loved Aldi rocker will make a come back next week.
Lifestyle blogger Kylie Harris from Well Organised Life, teased fans earier this week with a sneak peak of an Aldi catalogue showing the upcoming special.
“Guess what’s back, back again!” Kylie wrote, adding “Tag a friend who needs this in their life.”
Guess what’s back, back again! WED 17th Jan 2018 ???????? tag a friend that needs this in their life It has regular legs or rockin’ legs (don’t we all ????) I’ll upload the full catalogue on my Well Organised Life Facey page soon x . . . . . #aldi #specialbuys #greychair #rockingchair #baby #homedecor #style #fabricchair #aldichair #aldigreychair #gray #grey #fabric #chair
Word of the upcoming deal spread quickly across social media, with the mummy blogging community urging shoppers to put the date in their diary to ensure they didn’t miss out.
Earlier in the year, one mother reported her hilarious account of what happened when she tried to buy the Celeste rocker chair.
Sooooo…. THIS happened this morning! & let me tell you, it was not as easy as walking in and choosing what I wanted. No no no. I arrived to @aldiaustralia bright & early before the doors opened and the line up was insane! As a mum, determination & perseverance are two of my finer qualities & I refused to leave without one of these babies. The doors opened and it was on like King Kong! There were people running around like chickens with their heads cut off. There was only FOUR chairs on the floor which I wasn’t quick enough to get BUT LUCKILY I found an Aldi worker near the back dock & other people followed behind me. I LOCKED IN ONE OUT OF TWO, OUT THE BACK & I had an argument with a woman as she tried to explain why she deserved it over me: na-ah hunny! It was mums gone wild let me tell you. I then, put it in a trolley & wheeled it home – yay for my hubby being at work (luckily I don’t live tooooo far). The extreme measures I go to for things I want is actually unbelievable, no gym for me today. My workout is done ???????? who managed to score one as well? ????????#aldiaustralia #specialbuysataldi #aldifinds #aldigram #mumsgonewild #aussiemum #mumlife #quoteoftheday #instamum #motherhoodunplugged #parenting #themumsconnection #instadaily #mumlife #quoteoftheday #instamum #motherhoodunplugged #parenting #themumconnection #instadaily #bestofmum #motherhoodthroughinstagram #motherhoodrising #unitedinmotherhood #mumandmetime #supportsystem #womanpower #mumtomum #mumlifeproject #mumssupportingmums #positivevibesonly #instablogger #mumblogger #lifewithkids #sydneymums