The Beauty Shelf: with Emily Darlow
Serums confuse a lot of people, and fair enough. They all look similar, come in tiny bottles, and make big promises. But serums are actually one of the most effective steps in any skincare routine. Packed with concentrated active ingredients, they are designed to absorb quickly and target specific concerns like brightness, hydration, firmness and texture.
So where do they fit? Think of serums as your treatment step.
Morning: Cleanse → Serum → Moisturiser → Sunscreen
Evening: Cleanse → Serum → Moisturiser
If you use more than one serum, apply them from thinnest to thickest and avoid layering strong actives together if you are just starting out. Hydrating serums can be used twice daily. Stronger formulas like retinal or retinol are better saved for your nighttime routine, a few times a week. Slow and steady is always the safest approach.
Now that you have the basics, here are some standout serums worth a spot on your shelf.
Eco Tan Serum of Plenty – $69.95
If your skin is feeling dull, uneven or just tired, this brightening serum is a brilliant first pick. It uses natural sources of Vitamin C and botanicals to even tone and add radiance. The lightweight texture absorbs quickly and layers beautifully under moisturiser and sunscreen. A gentle glow giver for all skin types.
Buy it HERE
The Jojoba Company Ultimate Serum – $69.95
This nourishing, hydrating, firming multitasker is ideal for mature or thirsty skin. It blends jojoba extract with peptides and antioxidants to boost elasticity and hydration. Skin feels smoother, plumper and more resilient with regular use. A dependable all rounder your routine will love.
Buy it HERE
Avène Sunsitive Lightweight Sunscreen Serum SPF 50 – $44.95
Part skincare, part sunscreen, all brilliance. This silky SPF 50 serum offers strong UVA and UVB protection without the heavy feel of traditional sunscreens. No white cast, no greasiness, just effortless daily protection. Perfect for anyone who wants fewer steps in the morning.
Buy it HERE
Go-To Very Amazing Retinal – $85.00
Retinal is known for delivering smoother, firmer, more even skin with less irritation than traditional retinol. This formula is a great starting point if you want to dip a toe into vitamin A. Use it at night only, start slowly and follow with a moisturiser. Over time it helps soften fine lines and refine texture.
Buy it HERE
L’Oréal Paris Revitalift Filler Hyaluronic Acid Serum – $35.95
This bestselling hyaluronic acid serum is like a tall glass of water for the skin. It instantly hydrates, plumps and smooths, making it ideal for everyday use and compatible with almost any skincare routine. If your skin feels tight or crepey, this is a must.
Buy it HERE.
Serums do not need to be overwhelming. Choose one based on your top concern and stick with it consistently. And remember the best serum in the world still needs sunscreen during the day to protect your results. With the right combination, your skin will look clearer, healthier and more radiant in no time.
Proudly Australian owned and operated