Aldi slammed for misleading customers with this product packaging 7



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While it is nothing new that packaging on products might tell a small mistruth or two most still have expectations that we are getting what’s on the packaging. For example, if you look at most “Low Fat” products while they might be lower in fat they will be higher in sugar.

The consumer watchdog group Choice has come down on the big brands like Kellogg’s and Aldi for purposely misleading customers. These brands package their products with wholesome images of fruit only for the reality being that there wasn’t much, if any, actual fruit.

Out of the 224 snack bars that were reviewed by Choice, it was found that many tried to disguise added sugar as fruit. The head of media at Choice, Tom Godfrey, has pointed the finger at Kellogg’s and Aldi as the biggest offenders labelling them “farcical”.

Tom told the Sydney Morning Herald “If you’re putting your kid’s lunch box together, you’d be far better off with fresh fruit and some whole grain crackers”. It would be better than the lowest-ranked snack bar was Aldi’s Hillcrest Chewy Muesli Brand Strawberry & Yoghurt flavour. The box showed fresh, healthy strawberries when it was made of fruit puree concentrates and a range of added chemicals.

Aldi responded to the report saying “We are proud of our truthful and transparent on-pack labelling across all our products and we encourage our consumers to look at the nutritional and ingredients stated on our product’s packaging,” They also added that the offending bar had a place in your diet “when included as an occasional snack in the recommended serving size”.

The other focus of this damning report by Choice was Kellogg’s K-Time Twists Raspberry and Apple flavour which contained no raspberries and only 2 percent apple. Tom said “K-Time Twists are packed with sugar, juice concentrate (a form of added sugar), apple powder, fructose (another added sugar), brown sugar (more added sugar), a range of thickeners and other additives. It’s a stretch to depict actual fruit on pack”.

Kellogg’s also responded to the report saying “Our new packaging clearly says the product is raspberry and apple flavour. We are not suggesting they are a replacement for fruit. Any images of fruit are to show the flavour you can expect”.

Should we expect better from these manufacturers? Will this mislabelling stop you from buying from either brand in the future? Has the Aldi shine started to wear off?

Starts at 60 Writers

The Starts at 60 writers team seek out interesting topics and write them especially for you.

  1. It’s up to the customer to decide what’s best to buy stop blaming the supermarkets at least Aldi don’t have choices which far exceed what is needed in choices

  2. No it won’t turn me off Aldi I just wish SASvwould stop all this Aldi bashing.

  3. No I will not change my mind. Up to people to read the labelling and if u look Aldi products they are much better and cheaper then other shops. If u look at Kellogg’s products they have far too much sugar.

  4. [email protected]

    Aldi is a retailer, not a producer. So, enough of the Aldi bashing.
    I’ve had it with the advertisements dressed up as articles e.g. the recent paypal ‘article’. And the celebrity gossip garbage.
    I’m outta here, I’m unsubscribing.

  5. This article is ridiculous. Of course ‘low fat’ means more sugar and if you’re going to point out that Aldi have ‘misleading labels. Product has no actual real fruit.’ Then you’re a fool to not mention every other supermarket under the sun. Haha.
    Welcome to the real world and life of supermarkets and products, I suspect you will be buying only organic non packaged food from now on? seeing as you are so shocked.


  6. Don’t get up Starts at 60, they are doing you a service by passing on information gathered from other sources which you as consumers might not have access to. I subscribe to Choice Magazine so I regularly read these articles in there.
    Starts at 60 is asking “Should we expect better from these manufacturers? Will this mislabelling stop you from buying from either brand in the future? Has the Aldi shine started to wear off?”.
    They are not telling you to stop buying these products they are simply giving you a heads up about them.

  7. when I read up on it all big stores were mentioned not just Aldi ,like most news media only feed the facts they want you to know all half truths in other words .pays to go check any news item nowadays find the other side of story even here

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