Research Manager Juho Pesonen of the University of Eastern Finland Centre for Tourism Studies says, “Today’s pensioners are familiar with computers and information technology, as they have used them when they were active in working life. Moreover, today’s pensioners are more affluent and more experienced travellers than earlier generations. We refer to them as active senior travellers, because they have time, money, skills, interest and health to travel”.
The study was based on interviews with senior travellers, and allowing the respondents to be divided into three groups: the Adventurous Experimenters, the Meticulous Researchers and the Fumbling Observers.
Adventurous Experimenters
- Confident both in choosing their destination and using information technology.
- Independent travellers who like to try out new destinations and avoid ready-made travel packages.
Meticulous Researchers
- Uses technology mainly to search for information
- Appreciates safety
- Appreciates user-friendliness when it comes to technology and their destination.
Fumbling Observers
- Less keen to use technology
- Often require assistance in using it
- Prefers ready-made travel packages and familiar destinations
These three distinct groups show just how much travelling in the older generation has changed, and why seniors shouldn’t be seen as the typical ready-made package sort of people – many like to do their own trip and have custom holidays.
This research also shows what us at Starts at 60 already knew: over 60s are online, loe technology and are reayd to embrace it and how useful it can be in their life.
Tell us, which type of traveller are you?