Woolworths glitch guilting shoppers into donating

Apr 06, 2022
Woolworths seemingly provide no option to decline donating to charity. Source: Getty Images

A shopper has shared their disappointment with supermarket giant Woolworths after a glitch at the checkout seemingly removed the option to decline a donation to charity.

Woolworths customers are prompted to round up their shop to the nearest dollar just before paying at the self-serve checkouts, with the extra cost donated to the supermarket’s charity partner, Variety.

However, one shopper took to the social news forum Reddit to share their options – or lack thereof.

“Thanks Woolworths, very cool,” they wrote.

“The checkout assistant and I took a gamble and picked ‘bottom yes’ and there was no charge. Just a really, really poor optics glitch.”

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Woolworths customer shares frustration over charity glitch. Source: YoungDumbass/Reddit

In the comments section, other customers shared their frustration, saying the donation question already makes them feel guilty.

“I get that this is a system glitch, but can multi-billion dollar corporations not try guilting their customers to donate to charities?,” one person wrote

“I’d tell them to cancel and go somewhere else. Not for the $.50, for the fact that they did it,” commented another.

“Cashier the other day gave me a dirty look when I turned down her offer of rounding it up,” shared one.

A Woolworths spokesperson told Seven News the supermarket was looking into the “technical glitch”.

“Our customers are very generous in supporting our charity partners via our Round Up programs throughout the year – but of course, these donations are intended to be optional,” they said.

“We thank these customers for getting in touch about the incorrect prompt at their local store.

“We believe this technical glitch is limited to a few stores and we’re in contact with these customers to understand which stores they shopped in so we can fix this localised issue as soon as possible.

Seven News reported that Woolworths stores across Australia have already accrued more than $550,ooo in donations since their Easter Fundraising Appeal on March 30.

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Has the donation prompt ever made you feel guilty at the checkout?

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