Why this new Qantas ad has Aussies reaching for the tissues

Aug 25, 2021
The new ad is part of the airline's "Be Rewarded" campaign. Source: YouTube/Qantas

A new Qantas ad convincing people to get the Covid-19 jab has Aussies reaching for the tissues.

The ad, which is set to the Tones and I song ‘Fly Away’, shows a dad missing his daughter, a mother hoping to take her children to Disneyland, and a couple planning their destination wedding.

Later in the video, it shows all of them finally boarding their long-awaited flights after receiving the Covid-19 vaccination. The emotional ad is part of the airline’s “Be Rewarded” campaign, which offers discounts and incentives to vaccinated customers. Read more on this here.

“Getting vaccinated is an important step that every Australian can take to bring us that little bit closer to life as we knew it,” the description on the ad read.

The tearjerking video, which was released on Monday, has already received a flurry of comments from viewers.

Twitter user @naveenjrazik commented: “This ad from @Qantas really hits different. I’ve missed (and likely will miss) so many important life moments with family and friends over the past 18 months through border closures. So many other young people would feel the same.”

Meanwhile, @LizzyLegsEllis tweeted: “My sister @kathellis74 and her kids live overseas and I haven’t seen them in over 18 months. I miss them so much it hurts. So that @Qantas ad got me in the feels. If getting vaccinated every week would let me see my sister again soon I would do it.”

Twitter user @mselizaday added: “I really wish someone had warned me how hard this Qantas ad would hit.”

And @Itsrustyruss wrote: “Okay, it is only an ad, but it made me cry. I cannot wait until we can travel far and wide again. Well done, @Qantas.”

The ad comes a day after Qantas announced mega prize rewards for fully vaccinated passengers, with a year’s worth of flights, free accomodation and fuel vouchers up for grabs.

The airline said on Sunday that it was the carrier’s way of thanking vaccinated Australians for doing their part to help get the country “back to normal”. From Tuesday, fully vaccinated Australian-based Frequent Flyers who are 18 and over will be able to claim their reward through the Qantas App by choosing one of three options: 1000 Qantas points, 15 status credits (which help Frequent Flyers move up between Silver, Gold and Platinum tiers), or a $20 flight discount for Qantas or Jetstar.

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