Tennis icon Ash Barty champions ‘Aussie brands’ in patriotic new role

Apr 26, 2023
In her new role, Barty will promote local businesses to boost the Australian economy. Source: Getty Images.

As a former Young Australian of the Year and a celebrated tennis champion with victories at the Australian Open, French Open, and Wimbledon, Ash Barty is no stranger to success.

But in her latest role as ambassador for Australian Made Week 2023 (15-21 May), Barty will be serving up one of her most patriotic moments yet by promoting the benefits of seeking out and purchasing products that bear the Australian Made logo.

By representing Australia in this role, Barty will shine a spotlight on local growers, producers, and businesses, and emphasise how supporting them can help to boost the Australian economy.

In Barty’s own words, there’s an extra feel-good factor that comes with purchasing goods and produce that are made in Australia.

“There are so many benefits to buying Australian made, including creating and supporting local jobs and boosting the economies of cities and towns where the goods are produced,” she said.

“There’s a huge amount of choice when it comes to local goods, plus you can buy with confidence knowing that goods carrying the Australian Made logo have been grown and manufactured locally to Australia’s high standards.

“I grew up on some iconic Aussie brands, so I’m incredibly excited to have this opportunity to be part of the Australian Made campaign and spread the word about homegrown favourites and newcomers. Having travelled the world, I feel so much pride in our country and the high-quality goods it produces.

“Nothing would make me happier than knowing my involvement in Australian Made Week had encouraged people to support our wonderful country.”

By promoting the iconic green and gold kangaroo logo, the campaign encourages consumers and businesses alike to prioritise local products, boosting the Australian economy and fostering a sense of national pride.

When it comes to drawing attention to Australian Made Week and advocating for recognition, Australian Made Chief Executive Ben Lazzaro believes there’s no one better suited to the task than Barty.

“This is a great time to remind everyone about the direct economic impact buying Australian can have on the livelihoods of thousands of Australians throughout the supply chain,” Lazzaro said.

“Ash is the perfect ambassador to highlight the best this country has to offer. She is an inspiration and loved by Australians. She has a long-standing history of supporting Australian Made brands including Vegemite and Esmi Skin Minerals, so working with Australian Made is a natural extension of this.

“There’s an Australian Made option in just about every product category you can think of, from high-end health and beauty products to industrial materials.

“During Australian Made Week,  we’ll be highlighting the stories of some of the people behind the more than 4,400 businesses that consider their Australian Made certification a badge of honour.”

In addition to her latest role, Barty recently delighted her legion of fans after announcing on January 6 that she is expecting a baby with her husband Garry Kissick.

The former World No. 1 took to Instagram to share her excitement with the world regarding the upcoming arrival, sharing a photo of a pair of baby shoes placed next to one of her dogs.

“2023 set to be the best year yet. We are so excited for our new adventure. Origi already the protective big sister,” she wrote.


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A post shared by Ash Barty (@ashbarty)

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