Cadbury’s break with tradition by ‘reinventing’ iconic Roses chocolates

Every family have their own memories of tucking into a classic tin of Cadbury’s Roses at Christmas time, knowing all too well that sinking feeling of disappointment when you open the lid to find that all your favourites have been swiped and there’s nothing but Turkish Delight left in the bottom.

But the iconic sweets are set to undergo a huge transformation with the introduction of two new flavours – and even the wrapping has been given a new look to bring the family favourites into the 21st century.

Marking the first time that white chocolate has been included in the variety tin throughout its entire 70-year history, Cadbury are introducing a brand new ‘White Raspberry’ flavour. While the second new flavour set to send consumer’s wild is ‘Vanilla Nougat’.

The exisiting, much-loved flavours have also been “refreshed” with; Hazelnut Crème Crisp, Turkish delight, Hazelnut Swirl, Caramel Deluxe, Classic Caramel, Dark Mocha Nougat and the Classic Milk. And the individual pieces have all been given a new shape too, with the chocolates being “more rounded and smooth”

“This new evolution of Cadbury Roses reflects the changing taste preferences of consumers and addresses customer’s valid feedback,” said Melanie Yates, Senior Manager Marketing at Mondelēz International. “No more pesky empty wrappers or unwrapped chocolates floating around in the bottom of your box of Cadbury Roses.

“Say an extra-special thank you to someone with the latest evolution of Cadbury Roses today.”

But it isn’t just the introduction of two new flavours that will have consumers in a tailspin, as the confectionary giants have also revamped the wrappings on their chocolates, replacing the traditional and familiar twisted foil wraps with modern ‘flow wrap’ packaging, which is aimed at keeping the sweet treats fresher for much longer.

It isn’t the first time that Cadbury have introduced some new flavours in a bid to keep up with their customer’s ever-changing taste palettes though as they previously welcomed the Mandarin Cream flavour in the 1950s, along with Peppermint Cordial in the 70’s and Lemon Cheesecake in the early 2000’s.

What do you think? Which are your favourite flavours?