Bank on Mum and Dad: Why Multigenerational Family Holidays Are Booming, and Why W Bali Seminyak Is the Destination to Watch

The trend is undeniable, and it starts in the airport lounge. Large family groups, excitedly enjoying pre-flight snacks as business class ticket holders (Mum and Dad) invite the whole family along. Adults, teens and youngsters, a happy mix, all flying off together for an intergenerational holiday, often courtesy of the bank, or the Frequent Flyer points bank, of Mum and Dad.

Why Seminyak is a top pick for multigenerational travel

In Bali, Seminyak is a genuine target destination for exactly this kind of trip, with luxury villas aplenty and hotels such as W Bali Seminyak offering both hotel rooms and 75 private pool villas under one roof.

All 158 of the hotel’s very large rooms come with balconies and a couch, and feature either a garden, pool or sea view, along with coffee machines, huge bathrooms, luxury bedding, twice-daily housekeeping, and the brand’s quirky signature W-style signage, worth keeping an eye out for a giggle.

The hotel is rounded out by two highly rated restaurants, Fire and Starfish Bloo, along with room service and in-villa dining for guests wanting a little more privacy.

What’s new: Aluně Beach Club

Launched to global fanfare, the brand new sunset-facing Aluně Beach Club is one of the property’s standout additions. Subtle, soothing colours run through the luxurious daybeds, couches and dining table settings, all suitable for large groups.

The highlight is the private cabanas, pre-bookable with a minimum spend, comfortably accommodating around eight people, complete with a fridge, comfy cabana seating overlooking the DJ and dance floor, and their own private jacuzzi to cool off in while watching the action unfold. It’s genuinely luxurious beachfront entertainment for all ages.

The new menu at Aluně is diverse and delicious, with standout dishes including a lobster brioche roll with spring onion and ikura, catch-of-the-day sashimi, and the venue’s signature frozen bowls. The sunset ritual alone is worth the visit.

Also new: the first branded Club Lacoste

Also just launched is the first branded Club Lacoste, featuring two padel courts and a retail shop stocked with fragrances, watches, eyewear, apparel and accessories spanning Lacoste’s wider racquet sports range. A café serving refreshing drinks and sublime sweet treats rounds out the offering, meaning family tournaments are very much on the cards.

Add a full beachfront lined with luxurious cabanas, a huge meandering pool, a spa and wellness centre, a gym, a professional sound studio and a professional photography studio, and you have, quite genuinely, something for every member of the family, all in one place.

How multigenerational families actually make it work

A common approach sees Mum and Dad take a large private pool villa, with older children staying alongside them, while younger family members book spacious, well-appointed hotel rooms of their own, giving everyone a bit of privacy and sanity. Each group does their own thing during the day, shopping, sightseeing or simply relaxing, before everyone reconvenes daily for a sundowner and an evening meal together, sometimes a private dining event back at the villa, where the kids can swim and unwind too.

It’s a genuine way for different generations to spend quality time together, and increasingly, older Australians are choosing to share these experiences with their families, happily using well-earned points from their working years, or funds they feel “the kids will inherit one day anyway.” So why not enjoy it all together, now, while everyone can?

Frequently Asked Questions

What is a multigenerational family holiday? A multigenerational holiday brings together grandparents, parents and children, often across three generations, for a shared trip. Families typically combine private villa or larger accommodation for some members with separate hotel rooms for others, allowing everyone their own space while still spending quality time together each day.

Why is Seminyak, Bali popular for multigenerational family trips? Seminyak offers a strong mix of luxury villas and family-friendly resort hotels, such as W Bali Seminyak, combining private accommodation options, multiple dining venues, beach clubs, wellness facilities and activities suited to a wide age range, all within one property or precinct.

What is included at W Bali Seminyak’s Aluně Beach Club? Aluně Beach Club features daybeds, couches and dining settings suited to large groups, along with private pre-bookable cabanas that include a fridge, jacuzzi and views over the DJ and dance floor, plus a dedicated menu featuring dishes such as lobster brioche rolls and catch-of-the-day sashimi.