Introducing the Starts at 60 Good Wine Club

After more than a decade as Australia’s online home to the over-55s, one thing is abundantly clear to us at Starts at 60: Baby Boomers know a good wine when they see it.

Today we’re celebrating that passion with a brand new club that will help you find exclusive discounts on the wines you love, broaden your horizons, and discover amazing cellar door picks from Australia’s best wine regions.

The Good Wine Club proudly supports local growers, bringing together 30 acclaimed independent wineries from all over Australia into one easy, flexible monthly club.

Each month you’ll get to know passionate small-to-medium Aussie winemakers you might never otherwise discover; genuine artisans with amazing local reputations who hand-craft their products with patience and care.

Every batch is a true labour of love, offering wines that are cellar door only, exclusive to the club, or rare and scarce — the vintages you’ll only otherwise find by visiting in person.

In short: it’s a club you can truly feel good about joining.

Each month we’re focusing on a different Aussie wine region. Enjoy award-winning selections from the Hunter Valley one month, McLaren Vale the next.

With upcoming curated shipments scheduled from Tasmania, Beechworth, the Barossa Valley, WA and the Clare Valley, it’s an amazing way to appreciate the true diversity of tastes our country can offer.

Best of all, membership is as flexible and low-pressure as they come:

• Choose between 6 and 12 bottles a month
• Swap between deliveries of reds, whites or mixed
• Skip as many months as you like
• Cancel any time with no lock-in contracts.
• Diversify by ordering individual bottles from any of our partner wineries at a special member discount!

…All with the powerful technology and support of Unovino — seasoned experts in connecting wineries with wine lovers nation-wide.

“The Good Wine Club is designed especially with Starts at 60 members in mind,” says Adam Coward, COO of Unovino.

“We’ve crafted a subscription experience via our software that prioritises flexibility and choice. Whether you choose 6 or 12 wines from our featured regions or themes each month, you have the freedom to pause, skip, or cancel anytime—no strings attached.”

“It’s about putting control back in the hands of wine enthusiasts.”

“Our innovative swapping option allows members to switch between reds, whites, or mixed packs, or dive into a DIY experience with a 10% discount on their favorites,” Coward adds. 

“It’s all about catering to individual tastes and preferences, ensuring every shipment is an exciting discovery.” 

And as a proudly Australian service, you’ll be guided by friendly locals who will make the process as easy as possible. Learn more here.

Want to get started?

“We’re thrilled to kick off the Good Wine Club with something truly special,” says Wendy Harch, CEO of Starts at 60.

“Elbourne Wines is an award-winning, family owned winery in the Hunter Valley. When you chat to the founders, you truly get a feel for how passionate these Aussie winemakers are about the process. It truly is a case of quality over quantity.”

Watch our recent interview with winery founder Adam Elbourne below below:

But you’ll need to get in quick — after Sunday 4 August, 2024 we’ll be switching to next month’s selection: a magnificent assortment of offerings from McLaren Vale’s finest winemakers. Learn more here.

And if you’re not interested in a monthly discovery pack, you can still order individual bottles from unovino.com.au and get 10% off if you enter the code STARTSAT60 at checkout.

In partnership with Unovino — Packaged Liquor Sales Licence 57711157 Starts at 60 and Unovino support the responsible service of alcohol. It is against the law to sell or supply alcohol to, or obtain alcohol on behalf of, a person under the age of 18 years. Get the facts at drinkwise.org.au