With more Aussies cooking at home than ever before, Coles says its new promotion is designed to help replace those worn-out kitchen items for free, just by shopping at the supermarket retailer.
Coles launches its MasterChef cookware promotion next week, so from Wednesday, March 24, shoppers will be able to earn “cookware credits” by scanning their Flybuys card when they spend $20 or more in one transaction at Coles or Coles Online.
Coles chief marketing officer Lisa Ronson said the supermarket wanted to reward shoppers with premium-quality cookware, particularly after the success of their first MasterChef knife program last year.
“A lot of pots and pans got a good workout over the past year and there’s plenty of Aussie families who are now much in need of a few replacements,” she said. “Our recent MasterChef knives program was our most popular loyalty program to date, with the highest participation rate across Australian households. Much like our glassware, food storage containers and knife campaigns, we love to help customers top up their kitchen with essential tools.”
Shoppers will be able to redeem their credits for one of the seven different items as soon as they have collected enough, with the program starting at 40 cookware credits. The seven items available include three non-stick fry pans (sized 20cm, 26cm and 28cm), a 24cm casserole dish, 24cm steamer, 24cm stock pot and an 18cm saucepan.
But if you simply can’t wait to get your hands on new cookware, the items will also be available to purchase too, with prices starting from $40. Alternatively, you can use the half-pay option, where you use your credits to cover half the price and then use your own money to pay the remaining amount.
Award-winning chef and restaurateur Luke Mangan and former TV MasterChef contestant and cook Courtney Roulston are ambassadors for the program, which aims to make quality cookware more accessible to Australian households.
“As a chef myself, I know how important great quality pots and pans are in the kitchen. They’re used in the creation of virtually any dish, so they can wear down very quickly and become harder to cook with over time,” Luke said. “Coles has made it really easy to get excellent quality cookware, especially for those wanting to upgrade or replace their neglected pots and pans that have been hanging around in their kitchen for many, many years.
“The MasterChef cookware is made from high-quality stainless steel and is suitable for all cooktops, including induction, and the pans feature a three-layer ceramic coating guaranteed to help customers get the best out of their cooking.”