Here we go again! Netflix Australia hikes subscription fees for users

Nov 12, 2021
Netflix Australia notifies subscribers of service price increase. Image credit: Getty Images

 Netflix increased subscription prices for their Australian viewers on Thursday, with the popular streaming platform hiking their standard plan by $1 from $15.99 to $16.99 a month, while their premium plan will increase by $3 from $19.99 to $22.99.

The changes will set many viewers back an additional $12 to $36 per year. However, Netflix’s basic plan users will continue to pay the same $10.99 per month subscription rate.

Netflix’s standard and premium plans offer high-definition content on top of their entire movie and television show catalogue, while the basic plan offers their entire catalogue but with a standard resolution.

Current subscribers will be notified by email – and in the Netflix app – 30 days before the new prices will apply to them. The exact timing of the price change will then depend on the subscriber’s billing cycle, with all subscribers expected to be on the updated schedule in “the next few months”.

Netflix has not updated their subscription prices in Australia since September last year, when they increased subscription rates for their basic and standard plans. According to the company, price hikes allow it to “invest more in films and shows”.

Netflix offers unlimited streaming of TV shows and movies for their Aussie subscribers. Image credit: Getty Images

“We know Australians have never had more choices when it comes to entertainment, and we’re more committed than ever to delivering an experience that exceeds their expectations,” a Netflix spokesperson told 9News. “Members tell us how much they value the breadth and variety of catalogue, and we’re updating our prices so that we can continue to invest in more shows and films.”

The current price jump at Netflix comes amid an influx of digital streaming platforms, such as Apple TV+, Disney+, Binge and BBC’s Britbox, in the past 12 months. These are in addition to others such as Amazon Prime Video and Stan.

Disney+ offers an $11.99 a month or $119.99 a year all-access subscription plan. Tech giant Apple charges $7.99 a month for their TV streaming service and allows customers to bundle Apple TV+ with their other subscriptions for an overall lower price.

There are also an abundance of niche streaming services available now, which cater to specific genres, such as DocPlay (documentaries), Hayu (reality TV), Acorn TV ( British TV) and Kayo (sports).

For our list of the best series to watch on Netflix right now, head here

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