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Head of Marketing, Starts at 60

Nina Reinhardt

Available now: Starts at 60 Boomer Guide 2023

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Available now: Starts at 60 Boomer Guide 2023

Featuring a consumer snapshot of today's over-55s, the Starts at 60 Boomer Guide challenges your biases and stereotypes on the modern, older Aussie.

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Starts at 60 celebrates its 10th birthday

Starts at 60 celebrates its 10th birthday

Brisbane-based media platform Starts at 60, the online home for the Aussie baby boomer, is celebrating its 10th birthday.
Starts at 60 celebrates its 10th birthday

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The misconceptions the over-60s are tired of hearing

The misconceptions the over-60s are tired of hearing

Our over-60s audience reveals what they think are some of the biggest myths and assumptions other generations tend to make about retirees.
"Sixty is the new forty" as one reader shares. Image source: Getty

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The ideal consumer: The Super Agers

The ideal consumer: The Super Agers

The demographic change that is The Super Age is speeding up all around us and it is upending social and economic norms.
The ideal consumer: The Super Agers

Our mission is simple

To curate to the needs and wants of over-60s online and get members a better deal wherever possible through the power of our huge online community. Across fashion, footwear, homewares and health; cruises, tours and package holidays; news, views and media. Starts at 60 is just for over-60s.

Join our over-60s community

Get exclusive deals, discounts, news and more made just for you.

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