Sign up
Deals
News
Money
Money questions
Age pension
Everyday money
Retirement income
Financial planning
Investment
Insurances
End-of-life planning
Estate planning
Funerals and bereavement
Health
Property & Home
Downsizing & decluttering
Selling your home
Lifestyle communities
Retirement villages
Aged care
Lifestyle
Entertainment
Style
Relationships
Grandparenting
Gardening
Crafts
Home Decorating
Recipes
Jokes
Tips
Pets
Tech
Community
Australia's Funniest Boomer
Experts
Bloggers
Nostalgia
Write for us
Monthly Meet Ups
Trivia & Games
Travel
Cruising
Touring
Driving & Caravanning
Travelling solo
Travel tips
Retirement Guide
Home
News
Money
Health
Property & Home
Lifestyle
Community
Travel
Retirement Guide
Head of Marketing, Starts at 60
Nina Reinhardt
How are the over-60s spending their disposable income?
Nina Reinhardt
blog
chevron_right
blog
Understanding the Baby Boomer travel trends in a post-Covid world
Understanding the Baby Boomer travel trends in a post-Covid world
Wendy Harch, CEO of Travel at 60, looks back on the last 12 months in the industry and reveals how travel trends have changed.
blog
Understanding the different stages of retirement
Understanding the different stages of retirement
For marketers, understanding the various stages of retirement can help tailor products and services to meet the evolving needs and desires of the over-60s.
blog
Available now: Starts at 60 Boomer Guide 2023
Available now: Starts at 60 Boomer Guide 2023
Featuring a consumer snapshot of today's over-55s, the Starts at 60 Boomer Guide challenges your biases and stereotypes on the modern, older Aussie.
blog
Starts at 60 celebrates its 10th birthday
Starts at 60 celebrates its 10th birthday
Brisbane-based media platform Starts at 60, the online home for the Aussie baby boomer, is celebrating its 10th birthday.
blog
The misconceptions the over-60s are tired of hearing
The misconceptions the over-60s are tired of hearing
Our over-60s audience reveals what they think are some of the biggest myths and assumptions other generations tend to make about retirees.
blog
The ideal consumer: The Super Agers
The ideal consumer: The Super Agers
The demographic change that is The Super Age is speeding up all around us and it is upending social and economic norms.