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Retirement Guide
Head of Marketing, Starts at 60
Nina Reinhardt
blog
Available now: Starts at 60 Boomer Guide 2023
Featuring a consumer snapshot of today's over-55s, the Starts at 60 Boomer Guide challenges your biases and stereotypes on the modern, older Aussie.
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Starts at 60 celebrates its 10th birthday
Starts at 60 celebrates its 10th birthday
Brisbane-based media platform Starts at 60, the online home for the Aussie baby boomer, is celebrating its 10th birthday.
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The misconceptions the over-60s are tired of hearing
The misconceptions the over-60s are tired of hearing
Our over-60s audience reveals what they think are some of the biggest myths and assumptions other generations tend to make about retirees.
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The ideal consumer: The Super Agers
The ideal consumer: The Super Agers
The demographic change that is The Super Age is speeding up all around us and it is upending social and economic norms.