A shopkeeper was dismayed when a brand new business much like his own opened up to his left and erected a huge sign that read, “Best Deals”.
He was then horrified when another competitor opened up on his right and announced its arrival with an even larger sign, reading, “Lowest Prices”.
The shopkeeper was panicked for days about losing precious business.
He brought it up one morning with his wife. Over a fresh pot of coffee, his wife gave him the ultimate idea. He ran down to his shop and put up the biggest sign of all over his own storefront. It read, “Main Entrance”.