As Australia’s population ages, understanding the health concerns of those over 60 becomes critical for businesses and healthcare providers aiming to meet the unique needs of this growing (and high spending) demographic.
Recent surveys and healthcare reports have illuminated the primary health concerns among Australian seniors, providing valuable insights for product developers, service providers, and policymakers.
For companies that target Baby Boomers, this is a vital reminder of the practical concerns this demographic lives with and thinks about daily. Among the most significant findings:
Health remains top of mind for this audience, with nearly 70% of them undergoing regular check-ups and screenings to ensure they remain on top of emergent health concerns. Diet and exercise follow closely as the second and third mechanisms by which this audience maintains their health.
The over-60 demographic continues to express an interest in health-related news and content, with 48.1% of them (approx. 12.5 million) primarily looking forward to consuming content in this category across all media. This highlights a demand within a highly affluent audience that is receptive to relevant content, and presents an opportunity for brands to build a loyal base of engaged consumers.
If you are eager to help educate and inform Australia’s wealthiest demographic on these issues, reach out to us on sales@startsat60.com.